Sagemont Hotels Hiring for Corporate Director of Sales and Marketing – Hospitality at Irvine, CA Full Time

Job Description

JOB TITLE: Corporate Director of Sales & Marketing

Scope and General Purpose The Corporate Director of Sales & Marketing is responsible for the overall productivity of each hotels sales teams to meet and exceed monthly/annual revenue goals and reports directly to executive leadership and relevant stakeholders. The Corporate Director of Sales & Marketing is responsible for developing and implementing marketing strategy for hotels including digital marketing planning and execution, brand campaigns and deployment of strategies and tactics across portfolio brands, social media, digital and creative design functions. To identify, solicit, qualify, and close prospective leads, and develop a sales strategy to attract, retain and increase revenue as outlined in the portfolio’s annual budget. This leadership position is inclusive of planning, quota setting, reporting, management, sales process optimization, sales training, sales program implementation, identification, and recruitment of sales force talents.

Main Duties

• Responsible for analyzing all internal brand data and reports to increase sales revenue at property, primarily Hilton, Marriott and IHG Brands.
• Oversight and management of multiple Director of Sales and is responsible for holding multiple Director of Sales accountable for performance.
• Assist general manager with sales if property does not have a director of sales
• Conducts annual performance reviews of property level Director of Sales.
• Provide ongoing training and mentoring to Director of Sales with emphasis on brand sales/marketing tools, sales system training
• Provide targeted sales support to hotels forecasting to miss budget, assisting with solicitation efforts and activities to advance prospective sales.

• Spearhead the sales takeover for newly acquired assets. This includes working with the existing sales team to protect existing accounts and previously booked groups and/or functions.
• Lead the pre-opening sales process for new hotels.
• Proactively encourage property level DOS solicit and service accounts and lead by example when necessary
• Assist in the portfolio-wide annual renegotiation of locally negotiated accounts.
• Attend required meetings, including weekly revenue management meetings.
• To submit timely and accurate sales reports to the company in terms of actual results of room bookings through cold calling, internet marketing, telephone solicitation, and actively involved within the community and its events.
• Identify hotels that are forecasting to miss budget and proactively work with

GMs/Sales Leaders on strategies to close the gap.

• Lead the annual portfolio RFP process, ensuring all hotels are responding to leads in a timely, professional manner.
• Participate in ownership meetings and clearly speak on sales performance and outlook for subject hotels.
• Take on any projects related to sales.
• Lead the recruitment, hiring, onboarding, and training of open sales positions in the field, or above property.
• Create a culture of proactive sales across the organization.
• To help the portfolio achieve or exceed budgeted revenue.
• Develops the annual Marketing plans including creative development, media planning, field marketing and regional plans.
• Oversees property level marketing planning and execution to ensure business goals and key hotel strategies are appropriately represented in property marketing plans.

• Leads Marketing and eCommerce knowledge sharing/best practices across the portfolio and enterprise.
• Develops sales, catering and events teams to promote hotels and activities to client base to both attract new business and increase revenues
• Creates annual marketing calendars for all properties.
• Responsible for hotel email marketing execution for all properties.
• Plans, designs and executes digital media, collateral and advertising needs for properties.
• Plans, designs and executes branded marketing collateral needs for properties in conjunction with Brand Marketing Manager.
• Maintains, monitors, updates and optimizes brand, “.com” and vanity websites.
• Leads hotel photography process – schedules shoots, budgets, attends shoots, manages vendor relationships, ensures brand photography standards are met, edits, approves and distributes digital assets across all relevant brand and digital channels.
• Performs ad hoc digital and creative projects as required.
• Other duties as assigned.

Job Requirements

Qualification Requirements To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and/or abilities required. Reasonable accommodations may be made to individuals with disabilities to perform the essential functions.

1. Education and/or Experience

• Qualification in hotel sales or related hospitality industry desired.
• Experience working with a management company who manages multiple hotels.

• 4 years’ experience as a Corporate Director of Sales & Marketing in hotels.
• Management or senior supervisory experience in hotels
• Proven ability to sell & market properties
• Hilton, Marriott and IHG experience required
• Must be able to travel 75% of the time to visit different properties

1. Communication Skills

• Must be able to read, write and understand the English language, write concise reports with proper format, punctuation, spelling, and grammar; speak with poise, voice control and confidence using correct English and pleasant voice tone.
• Must be able to conduct and manage meetings, as well as speak to large groups as needed.
• Ability to communicate with staff members who speak/write limited English.
• Must have an outgoing, sales minded personality with the ability to close.

Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential duties of the job.

Requires bending, stooping, along with the mobility to climb stairs and frequently walk.

Occasional lifting and/or moving light objects weighing up to 20 lbs. may be possible.

Occasionally lift and/or move medium objects weighing up to 50 lbs. Requires hand/eye coordination and manual dexterity.

Specific vision abilities required by the job close and distance vision, and the ability to adjust focus.

This position requires the employee to travel to their locally assigned market. Travel to meetings/training as required and approved by the CEO of Hotels.

Computer Skills

The employee must have the ability to learn and be proficient in Microsoft Office. Ability to learn and be familiar with the Hilton and Marriott PMS systems of the assigned properties is also required.

Financial Responsibility

Maximizing revenue through sales efforts of the assigned locations, working closely with the Hotel General Managers in ensuring correct rate plans are communicated for any given season for the use of the sales department, and recommending rates for the assigned locations through open communication with corporate staff members and the property General Managers.

Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of the job.

• Office environment
• Unaccompanied travel – fluctuating temperatures
• Participation in seminars/training courses/conferences/local events & meetings

Job Type: Full-time

Pay: $85,000.00 – $125,000.00 per year

Schedule:

• Monday to Friday
• Weekends as needed

Supplemental pay types:

• Bonus pay

Ability to commute/relocate:

• Irvine, CA 92614: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• High school or equivalent (Preferred)

Experience:

• Sales: 7 years (Required)

Work Location: In person