Overview
PRIMARY PURPOSE
Working with and reporting to the GVP of Digital and eCommerce, the Sr. Director Customer Acquisition & Analytics will develop and manage creative, innovative and effective media and customer acquisition strategies for Sally Beauty Holding’s (SBH) two lines of business: Sally Beauty and CosmoProf. The leader will also lead all analytics pursuits specific to customer acquisition and general eCommerce site health.
This dynamic strategist and tactician has a deep understanding of analytics and media over-all, and high expertise in digital and performance media to oversee both brand building and digital performance/PPC campaigns (video, paid social, audio, affiliates, partnerships) to achieve awareness, consideration, traffic (offline and online), conversion and revenue targets.
The Sr. Director Customer Acquisition & Analytics will lead an analytics team, an SEO team and an internal media team, and work collaboratively with agency partners and cross-functional stakeholders of both digital (CRM, Digital Product, eCommerce), and non-digital channels (Stores, Category), to create campaign integration opportunities
The role will require a proven track record of achieving results and business goals, being able to work and thrive in a fast-paced, results oriented environment, and bring advanced media expertise to Sally Beauty. Characterized with a strong growth and learning mindset, the chosen candidate must also demonstrate the ability to be innovative, spot trends, and identify high-value digital opportunities in media. This leader must have a demonstrated emphasis on creating and using insights specific to determining business value of acquisition campaigns and tracking towards attaining those goals.
MAJOR RESPONSIBILITIES
DIGITAL ACQUISITION
media channels with strategy, goals and objectives
PERFORMANCE MARKETING/ PPC STRATEGIST
Developed and executed PPC strategies in Paid Search, Paid Social, Display, OTT/CTV, Audio and Affiliates to meet company goals; with a focus on ecommerce revenue, new customer acquisition and customer retention.
ANALYTICS
EDUCATION AND EXPERIENCE REQUIRED
Education
Mandatory Experience
Preferred additional experience
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