Smith Haughey Rice & Roegge Hiring for Director of Marketing & Business Development Job at Grand Rapids, MI Full Time

Smith Haughey Rice and Roegge (Smith Haughey) is seeking a Director of Marketing and Business

Development to join the team in our Grand Rapids, MI office. At Smith Haughey, we are always looking

for talented people with a relentless commitment to excellence and high achievement interested in

building their careers with our firm. We believe the quality of our people defines the quality of our law

firm. We recognize the sum of this law firm is much greater than its individual parts. Everyone has a role,

but it takes the team to ensure we are excellent as a whole.

The Director of Marketing and Business Development collaborates with the Chief Executive Officer,

Chief Operating Officer, and administrative leadership to lead the firm’s overall marketing and business

development strategy and helps execute the firm’s strategic priorities and commitments across practice

groups, offices, and client teams. The ideal candidate will have strong interest and excitement for the

legal industry and in cultivating new and existing client relationships in conjunction with practice group

leaders and other shareholders.

Primary Responsibilities:

• Act as both a visionary and an implementer of strategic individual lawyer and firm-wide business

development plans

• Work closely with practice group leaders, firm managing shareholders, and key client relationship

partners to develop, initiate, and implement business development and marketing plans

• Develop and manage firm branded external communication efforts, including advertising, press

releases, legal notice publications, social media, and the firm website

• Create, manage, and provide firm marketing materials
• Develop and direct client service initiatives to expand client relationships, including but not

limited to, client forums and seminars and client business entertainment

• Coordinate marketing-related onboarding of lateral attorneys to ensure a smooth transition to the

firm; oversee marketing communications and public relations strategies, orientation, integration

and assimilation, and business development training and support; engage in ongoing business

development assimilation for high impact laterals

• Manage strategic and effective client business entertainment, events, and sponsorships
• Develop and oversee the firm’s community engagement and partnerships across all offices
• Develop and oversee the firm’s marketing budgeting to ensure strategic use of firm resources to

support business development and branding efforts

Desired Qualifications & Characteristics:

• Bachelor’s degree in marketing, business, or a related field
• Eight or more years of progressively responsible marketing, communications, and business

development experience; preferably in the legal industry or other professional services field

• Strong project management and organizational skills, with the ability to manage multiple projects

simultaneously and meet deadlines

• Advanced knowledge of various marketing and analytics tools such as Google Analytics, CRM

systems, and content management systems

• Experience with desktop publishing software, Adobe Creative Suite
• Excellent verbal and written communication skills, including editing experience
• Proven ability to anticipate needs and discover new efficiencies
• Nimble-minded with ability to work in a fluid team environment
• A proven track record of relationship building and a demonstrated ability to lead multidisciplined teams in the setting and attainment of goals and initiatives

As an equal opportunity employer, Smith Haughey is committed to a diverse, multi-cultural work

environment. Smith Haughey does not discriminate in employment on the basis of age, race, creed,

gender, gender identity, religion, marital status, veteran’s status, national origin, disability, sexual

orientation, or any other characteristic protected by law.

Smith Haughey offers a competitive benefits package, including health insurance (medical, dental, vision,

life, short and long-term disability) and a generous retirement plan match. Interested candidates must

submit a cover letter, resume, and references to Jessie LaHaie at [email protected].