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Full Job Description
Overview:
This position is not a remote or hybrid. It is in-person in Conway Arkansas
Responsible for developing and implementing comprehensive digital marketing strategies to drive brand awareness, generate leads, and enhance our online presence. Leveraging your expertise in various digital marketing channels, you will play a crucial role in expanding our reach and maximizing ROI.
Responsibilities:
- Develop and execute comprehensive digital marketing strategies, including SEO, SEM, social media, email marketing, and content marketing, to drive brand awareness and generate leads.
- Manage and optimize PPC campaigns across platforms like Google Ads, and social media to drive targeted traffic and achieve maximum ROI.
- Develop and execute content marketing strategies, create high-quality content (blogs, articles, videos), and distribute it across various channels to attract and retain customers.
- Analyze website and campaign data to identify conversion bottlenecks, implement A/B tests, and optimize landing pages and funnels to increase conversion rates.
- Plan, design, and execute email marketing campaigns, segment the audience, and analyze performance metrics to improve open rates and conversion rates.
- Utilize web analytics tools (Google Analytics, Lead Forensics) to track and analyze website traffic, campaign performance, and user behavior, providing actionable insights.
- Manage marketing automation platforms (HubSpot) to nurture leads, automate workflows, and drive personalized customer experiences.
- Integrate digital marketing efforts with the CRM system, segment leads and customers, and implement personalized marketing strategies to nurture relationships.
- Create regular performance reports, measure KPIs, and present insights to stakeholders to demonstrate the impact of digital marketing efforts on business objectives.
Qualifications:
- Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field.
- Proven experience as a Digital Marketing Specialist or in a similar role, with at least 5 years of relevant work experience in digital marketing.
- Advanced experience with HubSpot or other marketing automation platforms, including creating campaigns, managing workflows, and lead nurturing.
- Proficiency in managing and optimizing PPC campaigns on platforms like Google Ads and social media advertising.
- Understanding of customer segmentation and personalized marketing strategies using CRM systems.
- Analytical mindset with the ability to derive insights from data and make data-driven decisions.
