SNI Technology Hiring for Digital Sales/Marketing Director Job at Miami, FL Full Time

JOB DESCRIPTION

Sales/Marketing Digital Director

About the Job

SNI is looking for a self-motivated, customer-obsessed, and analytical Sales and Marketing Digital Director to support our massive growth. Seeking a creative, innovative marketing professional who is willing to learn, grow and take risks with us. Expertise and demonstrated success in customer acquisition and retention, consistent and significant revenue growth in web-based sales channels, Shopify, Walmart, Amazon, and Call Center is necessary.

The Sales and Marketing Digital Director will own the digital marketing strategy and execution of digital programs and is directly accountable for Sales growth. Will team up with creative, social, and digital partners to drive the digital campaigns. This role will also work closely with our Call/Customer Support Team. This role is accountable for the full end-to-end program, setting the strategy, data and targeting, as well as measurement/analysis. Responsible to drive revenue growth and a healthy bottom line. The right person for this role will be a competent professional able to grasp consumer behavior trends and translate these into revenue generating ideas. Should also be well-versed in specialized digital marketing concepts, principles, and tactics with a general understanding of supply chain, finance, IT, and international business.

Responsibilities

• Build campaigns from the ground up, including account set-up, campaign planning/organization, competitive analysis, keyword research, and ad copy writing.

• Manage campaigns to ensure that they continually improve over time. Test and optimize bids, keywords, text ads, image ads, and landing pages to improve campaign performance.

• Establish detailed KPIs and metrics to track and report on performance of processes and programs and transform data into actionable insights and recommendations

• Leverage data to improve our targeting capabilities (Shopify, Amazon, Google)

• Experience with data migration from old system to Shopify.

• Determine UX/UI improvements through analytics and testing and work with platform design to ensure execution

• Collaborate and partner with third parties, customer service, distribution, and logistics to drive performance and customer satisfaction throughout the sales cycle.

• Responsible for achieving key performance indicators ensuring the online business meets revenue goals.

• Study and optimize the metrics of the business: visits, add-to-cart, conversion rate, average order value, number of orders, total sales, gross margin, gross profit

• Implement conversion strategies, including but not limited to coupons, promotions, cross-selling, upselling, bundling, live-chat, loyalty programs and targeting strategies based on purchase history or browsing behaviors.

• Create conversion funnels for former, current, and potential customers based on the health, wellness and nutrition segment, and their product preferences.

• For e-Commerce purposes, maximize the use of marketing infrastructure tools – including email, CRM, web-analytics, customer support, and social media platforms

Qualifications

• 5+ years of ecommerce experience generating and executing large-scale campaigns across digital platforms with a record of driving measurable customer acquisition, retention, and sales conversion.

• Proven record of accomplishment driving sales revenue, improving conversion rates, increasing average cart value and frequency of purchase.

• Ability to use data to develop, measure and optimize marketing programs.

• Experience monetizing social and digital platforms.

• High attention to detail and proven ability to manage multiple, competing priorities simultaneously.

• Ability to work within a complex and rapidly changing environment.

• Solid functional understanding of CRM and ECommerce; strong experience with creating and maintaining reports and dashboards.

• Expert-level knowledge selling on Shopify Plus and Amazon platform.

• Knowledge of digital marketing tools such as Facebook Business Manager, Google AdWords, Google Tag Manager, and Google Analytics a plus.

• Knowledge of Klaviyo, HTML and SQL a plus.

Language Skills

• Bi-lingual in English and Spanish highly preferred