Solution Tree, Inc Hiring for Assistant Marketing Manager – Global at Remote Full Time

This position is Remote/Work-From-Home

SOLUTION TREE

About Us:

Solution Tree delivers comprehensive professional development to schools and districts around the world. We empower K–12 educators to raise student achievement through a wide range of services and products including educator conferences, customized district solutions for long-term professional development, books, videos, and online courses. When you join Solution Tree, you join a highly regarded team that is dedicated to providing quality and excellence in professional development. Guided by our mission, vision, and values, our team is united under one goal – to transform education worldwide to ensure learning for all. If you have the passion and skill to help further Solution Tree’s mission, we want to hear from you.

Employees Enjoy:

• Innovative, team-oriented environment
• Working with leading voices and rising stars in staff development
• A compensation package that includes competitive pay and benefits such as medical, dental, and vision insurance plans, 401k, paid time off, and more.
• Doing work that matters

ASSISTANT MARKETING MANAGER – GLOBAL

Primary Function:

Reporting to the Chief Marketing Officer, the Assistant Marketing Manager – Global will lead efforts to grow Solution Tree services and products in both Canada (lead) and Australia (liaison). The AMM will develop and execute a lead plan based on market research, monitors spend and conversion rates, and analyzes overall effectiveness of lead sources and individual campaigns. Manages awareness and promotional campaigns within defined budgets; monitors conversion rates, return on ad spend and sales pipeline; collaborates and gains buy-in with internal and external stakeholders to ensure marketing efforts are aligned with business objectives.

Duties:

• Gathers data, solicits input from stakeholders, and creates strategy and campaign plans that define: target audience; number, format, and timing of marketing communications; target outcomes, critical benchmarks, and planned interventions; list segmentation; and budget impact
• Develops and proactively shares guiding tools and documents that describe the strategy and campaigns to align efforts internally and externally
• Provides leadership on the execution and delivery of marketing communications (design, copy, lists) to ensure they are timely, strategic, and effective, including guidance and review of sell sheets, brochures, catalogs, ads, website, email, related webinars, and other support collateral
• Obtain and preserve product knowledge specific to the International business unit
• Purchases relevant media (ads, lists, etc.) needed to support campaigns, while staying within budgets
• Uses production scheduling software to monitor and support execution of marketing
• Follows up on project action items, and communicates with key stakeholders; facilitates weekly call ins and quarterly business reviews
• Analyzes tracking and sales data on an ongoing basis; reports regularly on return on ad spend results to the marketing team and stakeholders; adjusts campaigns as needed to ensure anticipated results
• Monitors campaign expenses against the budget and communicates discrepancies to stakeholders
• Tracks and codes related invoices as necessary
• Collects data and feedback on completed campaigns to aid future planning and budgeting
• Executes tradeshow activities and other event-related activities
• Manage collateral material on inventory system
• Other duties as assigned

Responsibilities:

Interpersonal Relationships (contacts inside/outside company):

• Communicates budget, campaign status and needs with CMO
• Communicates campaign needs and project specifications with marketing communications team
• Communicates campaign plans to and invites input and feedback from department leaders
• Communicate with members of the sales team to plan and execute campaigns targeted to particular initiatives
• Communicates campaign plans to authors and presenters, gathers information to support the campaign, and identifies ways to help authors and presenters self-promote as needed
• Secures appropriate vendor services as needed, and serves as point person for those vendors

Assets/Funds/Information (amount managed/custody of confidential data):

• Personally-identifiable customer information

Decisions and Actions (complexity/latitude/timeliness/impact):

• Executes responsibilities within the marketing budgets
• Tracks and monitors spending on advertising in relation to the budget
• Works with CMO to inform general departmental priorities during annual budgeting
• Secures resources to execute strategic plans within the budgets and timelines dictated by production needs, company standards, and revenue goals
• Anticipates and responds to struggling sales with specific plans executed in a timely manner to impact struggling sales

Indirect Reports/Functional Guidance Provided (employees/work groups):

Marketing Communications Team (Marketing Specialists, Designers, Email Coordinator, Web Developer, Coordinators)

Qualifications:

• BA required; degree in marketing or business preferred
• 3-5 years of experience in a marketing position
• Proficiency in Microsoft Office, particularly Excel
• Superior communication, collaboration, and organization skills
• Strong mathematical and analytical skills
• Ability to learn and use project management software

• Thinks strategically and initiates effective, creative, informed campaigns that accomplish revenue goals
• Shows resourcefulness in identifying interventions and supports for struggling sales
• Proactively creates systems to organize information and workflow to execute campaigns
• Demonstrates leadership in forging strong partnerships with internal and external stakeholders
• Takes initiative to analyze and present data to others to build support and demonstrate results
• Shows patience, flexibility, and resourcefulness in communicating and resolving issues with others
• Demonstrates willingness to revise and improve marketing plans
• Highly organized

Working Conditions/Travel:

This is a remote, work-from-home role, which typically works Monday through Friday from 8:00am to 5:00pm Eastern time. Occasional night/weekend work may be required, and some travel is required for quarterly Business Reviews, our annual retreat, and occasional Solution Tree/Marzano Resources/trade events.

Disclaimers:

The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

Solution Tree is an Affirmative Action – Equal Employment Opportunity Employer.

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