Log In
Sign Up
Now Brewing – Senior Marketing Manager – Loyalty & Media! #tobeapartner From the beginning, Starbucks set out to be a different kind of company. One that not only
celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others.
This job contributes to Starbucks success by connecting consumers to Starbucks through out of store (OOS) advertising efforts. Contributing to our goal of building enduring relationships with consumers, amplifying messages through advertising; to persuade, inform and personalize consumer communication. This role drives both Starbucks short term and long-term business outcomes; specifically – transaction growth, loyalty program growth and brand preference.
This role leverages expertise in advertising communication theory, media strategy, consumer behavior, ad products, targeting methods and purchase models to create, craft and execute advertising campaigns in partnership with subject matter expert team members, agencies, vendors and cross functional stakeholders. This role prepares Starbucks for future successes through continual innovation, synthesizing insights and business objectives to generate ideas and impactful advertising programs.
This role will support a variety of advertising campaigns, but primarily those aligning to Brand communications, Demand Spaces, and data driven campaigns.
As a Sr. Media Manager, you will…
- Develop and drive consumer advertising campaigns – Co-Author media plans in support of Starbucks business objectives and partnership with marketing colleagues and in collaboration with subject matter managers and agency leads.
- Drive Starbucks learnings and steward multimillion dollar ad investments – Apply analytical and measurement/tracking skills to review campaign performance, conduct analysis and present data and findings clearly, concisely and accurately to improve business impact of advertising.
- Manage agency team resources and cross functional workflows – Provide critical oversight and feedback to agency teams, engage with media vendors to identify new ad opportunities as well as discuss areas of need for the organization to further innovation in advertising .
- Inspire innovation – use advertising to create and learn from new customer communication investments, custom programs, targeting approaches and digital experiences
- Contribute to the culture of a great team!
We’d Love To Hear From People With
- 5-10 years of prior media experience (agency, publisher, or client)
- Prior experience managing agencies and working with remote teams, 5+
- Project leadership in a cross-functional environment, 5 -10 years
- Deep understanding of media mathematical principles, data strategy, and communication concepts of Reach, Frequency, Recency, Ad Decay, and Stacking Effect Communication.
- 5+ years experience budget management, invoicing, forecasting and stewardship
- MBA Strongly preferred
From free coffee to competitive pay, Starbucks is proud to offer a comprehensive compensation and benefits package to our eligible part-time and full-time partners. Benefits include 100% tuition coverage through our Starbucks College Achievement Plan, health coverage with a variety of plans to choose from, and stock & savings programs like our equity reward program, Bean Stock. What’s more, Starbucks offers flexible scheduling and opportunities for paid time off. Visit starbucksbenefits.com for details.
If you live in the greater Seattle area, we offer a flexible workplace that allows for hybrid work. Partners can work remotely up to two days per week.
Join us and inspire with every cup. Apply today!
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
We are committed to creating a diverse and welcoming workplace that includes partners with diverse backgrounds and experiences. We believe that enables us to better meet our mission and values while serving customers throughout our global communities. People of color, women, LGBTQIA+, veterans and persons with disabilities are encouraged to apply.
Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal state and local ordinances. Starbucks Corporation is committed to offering reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please contact us at [email protected].
