State of Illinois Hiring for PUBLIC SERVICE ADMINISTRATOR Opt – Social Media Manager at Springfield, IL Full Time

Agency Marketing Statement

The Illinois Department of Public Health (IDPH) is tasked with the oversight of communities within Illinois to achieve and maintain optimal health and safety. With an annual budget of over $2 billion in State and Federal funds, headquarters in both Chicago and Springfield and seven regional offices, three laboratories and over 1,100 employees, IDPH is equipped to fulfill its mission of protecting the health and wellness of the people of Illinois through prevention, health promotion, regulation and control of disease and injury.

Position Overview

The Illinois Department of Public Health is seeking to hire a Social Media Manager for the Office of Communications. This position will plan, implement, and evaluate social media communication strategies to reach the department’s stakeholders and achieve the goals of the Agency.

Job Responsibilities

1. Serves as Social Media Manager for Office of Communications leading the development for social media content and other digital campaigns to align with and support messaging relating to Department missions and functions:

• Plans, directs, organizes, and evaluates productions of audio, video, photography, presentations, and event materials.
• Establishes social media operating goals and procedures.
• Evaluates progress toward social media goals.
• Works with agency staff to address and adequately respond to inquiries received through social media platforms.
• Prepares, plans and distributes communications through social media platforms.

2. Creates communications and public engagement concepts for the development and execution of social media promotional events and activities to generate awareness of existing projects and announce new Public Health services and projects, while ensuring the integrations and consistency of branding and messaging in all communications, media relations, advertising, marketing, graphic design and public relations activities using social marketing tools.

• Works with Department to develop and maintain a social media presence including LinkedIn, Twitter, Facebook, Instagram and other relevant social media platforms.
• Aligns content with the customer trends and market changes to interest and engage people.

3. Provides guidance, training and best practices to internal stakeholders across the department, including partners, on the use of social media for development, including how to support individual profiles and drive engagement.

• Provides technical assistance in photography, media FOIAs, videography, graphic design and layout using Publisher.
• Writes, proofreads and edits using Associated Press guidelines, ad web posting with OneNet and various social marketing tools.
• Works to create proactive social media campaigns to effectively promote the agency.
• Plans, develops and implements social media promotional activities for all departmental programs.
• Travels to attend meetings and other communication engagements.

Job Responsibilities (cont)

4. Develops baseline and Key Performance Indicators to determine the effectiveness of social media:

• Effects sound social media protocols for Public Health.
• Coordinates Public Health social media statewide public engagements, communications and community outreach campaigns to provide accurate and timely information and interpretations of agency missions, values, goals and diverse operations of the office, a broadened range of available services and new and expanded programs using various multi-media platforms and software.
• Works with agency staff to address and adequately respond to inquiries received through social media platforms.
• Reviews all digital and hard copy, incoming and outgoing correspondence to ensure it is consistent with the current administration’s message.

5. Travels statewide to participate with Public Health officials, the Governor’s Office, legislators, and consumer groups in Public Health events and issues of shared concern and involvement in coordination of special projects:

• Works with departments and relevant partners to promote on-going initiatives planned campaigns, and breaking topics.
• Assists the Director and Executive staff to develop special projects in a timely and efficient manner using Print Shop and Adobe Acrobat Professional software.
• Directs the writing and editorial content of marketing collateral, brochures and print materials for projects assigned to internal staff as well as external consultants to ensure quality and consistency of messaging.
• Serves as contact person with freelance writers, editors and contract graphic designers in developing materials/projects for the department.

Job Responsibilities (cont)

6. Serves as full line supervisor:

• Assigns and reviews work
• Provides guidance and training to assigned staff
• Counsels staff regarding work performance
• Reassigns staff to meet day-to-day operating needs
• Establishes annual goals and objectives
• Approves time off
• Adjusts first level grievances
• Effectively recommends and imposes discipline, up to and including discharge
• Prepares and signs performance evaluations
• Determines and recommends staffing needs

7. Understands and maintains a strong working knowledge of emerging tools and trends in the digital and social media landscapes and advises on best practices in areas including training, measurement, and engagement.

8. Performs other duties as required or assigned which are reasonably within the scope of the duties enumerated above.

Minimum Qualifications

• Requires knowledge, skill and mental development equivalent to completion of four years of college preferably with course work in communications, marketing, digital marketing, public relations, advertising, or journalism.
• Requires three years of progressively responsible experience preferably working in communications, marketing, digital marketing, public relations, advertising, or journalism in a public or private organization.

Preferred Qualifications

• Bachelors Degree in communication, journalism, public relations, public affairs, or other closely related field.
• Three plus years of experience in social media content development including targeted posting, understanding of KPIs, web traffic metrics and Search Engine Optimization (SEO).
• Three years of professional experience preparing, distributing and editing a variety of communications through a digital platform.
• Three years of professional experience contributing ideas and/or creative solutions to increase brand awareness, digital engagement, and visibility among target audiences.
• Three years of professional experience posting content on an online public site.
• Thorough knowledge of social platform capabilities and functionality, including LinkedIn, Facebook, Instagram, Twitter, YouTube and related employee advocacy and engagement tools and digital communications strategies, including best practices, tools, and measurement.
• Three years of professional experience working under tight deadlines.
• Two years of professional experience supervising staff.
• Thorough knowledge and understanding of public relations principles and online analytics, employee engagement and measurement tools.

Conditions of Employment

• Requires the ability to travel.