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Full Job Description
Summit Pacific is a vibrant and expanding nonprofit public hospital district serving east Grays Harbor County, Washington. Founded in 1982, Summit Pacific now operates three locations comprised of a critical access hospital, primary care clinics, an urgent care clinic and a range of ancillary and specialty services. Summit Pacific’s vision is “Through Summit Care, we will build the healthiest community in the Nation.” To learn more about Summit Pacific, visit www.summitpacificmedicalcenter.org.
Job Summary
Plans, organizes, and implements a comprehensive marketing and communications strategy that enhances the Summit Pacific brand and supports the district’s mission, vision, and objectives. Manages and leads team members to effectively execute marketing, communications, and patient experience functions. Facilitates positive patient, employee, and provider experiences; assists community members and staff in understanding and supporting Summit Pacific’s mission and vision.
Job Specific Duties and Responsibilities
- Manages the development and implementation of a comprehensive marketing and communications strategy for the district. Designs and coordinates programs and activities with a focus on attracting and retaining patients, customers, and staff members and enhancing the overall position of Summit Pacific. Performs market research, plans, manages, and monitors activities and budgets, measures outcomes, and reports results.
- Oversees the development and implementation of patient experience and related programs that enhance the overall Summit Experience. Develops and maintains programs to manage Summit Pacific’s social media presence and reputation management platforms.
- Leads the development of department/program-specific marketing and advertising plans and materials to attract and grow the district’s patient base and to attract and recruit prospective new employees and/or donors. Ensures marketing/advertising materials meet internal customer needs and support overall brand strategy with respect to quality, consistency, cost effectiveness, and timing.
- Develops, writes, maintains, and edits appropriate, professional-level communications, marketing/advertising copy and related collateral materials such as press releases, newsletters, brochures, presentations, video scripts, web pages, advertisements and social media posts.
- Develops and implements strategic social media campaigns that both educates viewers, highlights the district’s accomplishments and employees, and helps recruit potential new employees.
- Coordinates and builds collaborative relationships with vendors and community partners to enhance SP/SPMF and community marketing and development.
- Professionally represents the District at community events. May participate in community groups and/or events, on behalf of the district.
- Engages with both internal and external partners to advance the Summit Pacific mission and vision. Participates in professional groups/associations. Participates in or leads work groups, projects and committees as assigned.
- Performs special projects and other related duties as assigned.
- Essential Job Function
Leadership Responsibilities – Manager
- Builds and Maintains Relationships
Actively gets to know direct-reports and peers. Customizes interactions to meet the needs of different groups. Demonstrates the ability to build alignment and commitment within and across functions to achieve common goals; encourages others to work collaboratively. Surfaces and resolves conflicts in a timely and constructive manner; seeks to understand others’ points of view.
- Communicates a Compelling Vision and Direction
Engages staff to understand and support the SPMC mission and vision; ignites the passion of individual team members to advance the vision. Effectively uses a variety of tools to motivate and inspire action.
- Demonstrates Effective Management Skills
Accurately and timely executes managerial tasks, such as: Manages financial resources effectively. Maintains equipment and physical space. Manages department to meet service and performance expectations. Maintains appropriate staffing levels and competency of staff. Monitors and manages staff performance, satisfaction and engagement. Maintains accurate and complete paper and electronic records. Initiates actions to improve data integrity and standardization of processes. Develops and monitors department performance indicators; provides regular reports to leadership. Develops/recommends strategies to address areas of concern. Ensures compliance with regulatory requirements and federal, state and local laws.
- Develops Self and Others
Pursues personal and professional development. Maintains professional skills and awareness of regulatory changes, compliance issues, innovations and developments through research and training/continuing education opportunities. Serves as a professional resource and subject matter expert. Reflects on successes and failures and applies lessons learned. Trains, develops, and guides employees; provides honest and clear feedback regarding strengths, weaknesses and areas for development. Encourages employees to reflect on their successes and failures and identify lessons learned.
- Drives Results
Ensures team understanding of roles and accountabilities; aligns efforts; monitors, recognizes & rewards progress. Translates ideas into concrete actions; inspires followers; mobilizes resources; anticipates potential problems and develops contingency plans to overcome them. Works across organizational boundaries to achieve desired results; concentrates on outcomes rather than activities; delivers measurable results, on time and within budget.
- Fosters an Environment of Trust and Integrity
Consistently behaves in a respectful, open, fair, and objective manner. Takes others perspectives and emotions into account. Honors confidentiality; effectively manages triangulation. Follows through on commitments. Leads by example.
- Leads Innovation
Applies research, benchmarks, and creativity to identify and implement departmental innovations.
- Manages Change
Recognizes and responds promptly to changes in workload or circumstance, adjusting assignments or workflow as necessary to achieve optimal productivity and efficiency Demonstrates tolerance and adaptability when dealing with ambiguous situations. Applies basic change management concepts to engage direct reports in understanding and adopting change.
- Thinks Strategically
Actively participates in strategic planning activities. Develops departmental plans and strategies to address current and future challenges and opportunities. Educates and involves direct reports in strategic planning.
Organizational Responsibilities
In addition to the duties and responsibilities listed above, leaders are expected to support and uphold the Summit Pacific mission, vision and values; comply with policies, procedures, and regulatory requirements; and conduct themselves in an ethical, professional, respectful, and collaborative manner.
Required Education and Experience
- Bachelor’s degree from an accredited college or university with major course work in marketing, communications, business administration, or a related field. Master’s degree preferred.
- Five years of related professional-level experience which includes development of marketing programs and campaigns, professional writing, and management of current media/social media programs. Healthcare experience preferred.
- Two years of supervisory experience.
Required Licenses, Certifications and/or Registrations
- American Marketing Association (AMA) Professional Certified Marketer (PCM) preferred.
Required Knowledge, Skills, Abilities
- Broad working knowledge and understanding of communications, marketing and advertising methods and tools. Ability to apply concepts to actual situations in a practical manner and to guide others accordingly.
- Ability to think strategically and conceptually. Ability to develop focused tactics and implement actions as needed to accomplish organizational objectives.
- Working knowledge of and experience with various social media outlets including Facebook, Twitter, and LinkedIn, as well as mass email dissemination software.
- Demonstrated project planning and management skills. Experience developing and implementing successful marketing/communication projects and campaigns.
- Advanced writing, editing, and graphic design skills. Ability to write and develop professional marketing and advertising materials including articles, press releases, brochures, and web pages.
- Superior verbal communication and professional presentation skills including the ability to publicly articulate the position and agenda of the district and be comfortable presenting to both small and large crowds.
- Ability to cultivate effective relationships and work in collaboration with a variety of internal and external customers/partners/vendors.
- Strong leadership, facilitation, delegation, and coaching skills. Demonstrated ability to lead through influence.
- Ability to maintain composure and professionalism in sensitive or stressful situations; ability to maintain strict confidentiality.
- Fully proficient in the use of current technology, including Microsoft Office products. Ability to learn, adapt to, and effectively use a variety of computer systems and basic office equipment in an efficient and productive manner, as required.
- Ability to develop effective and efficient processes and protocols and to maintain accurate documentation and records.
- Ability to work proactively and independently, anticipating needs and performing a wide variety of assignments.
The pay range for this position is $81,014.79 – $135,024.65 annually, depending on experience.
Benefits offered:
- Competitive Compensation
- Medical
- Prescription coverage
- Dental
- Orthodontia
- Vision
- FSA: healthcare and daycare
- Life & AD&D insurance
- Short-Term & Long-Term Disability
- Generous Employer 403b Retirement Match
- Additional 457 retirement account for additional funds
- EAP – Employee Assistance Program
- Tuition reimbursement
- Smoking Cessation Assistance
- Beautiful onsite gym use for employee
- Walking trails
Location: Summit Pacific Medical Center · SPM COMMUNITY RELATIONS
Schedule: Full Time, Monday – Friday 8:00 – 4:30
