Take Note Studio Hiring for Social Media Marketing at Manitowoc, WI Full Time

Social Media Marketing
Job Description

P o s i t i o n : S o c i a l M e d i a / M a r k e t i n g

D e p a r t m e n t : G r o w t h & M a r k e t i n g

R e p o r t s T o : S t u d i o D i r e c t o r

J o b T y p e : P a r t t i m e , H o u r l y p o s i t i o n

Position Overview

Your background consists of a combination of hands-on marketing experience where you were deep in the doing. You exemplify the “no-task-is-too-small” mentality. You are able to get your hands dirty with the “doing,” but a true passion of yours is Project Management. You know a marketing department cannot be successful without a true leader who manages projects and deadlines for the team. That is you!

You also have experience with long-term strategic thinking. Some may call you, “an ideas person.” In this role, you’ll have the opportunity to strategize new ideas with Director. Then, you’ll take that vision and implement it with the team. In addition to that, you can’t help yourself, you find yourself bouncing ideas off of everyone.

As social media manager, you will administer the company’s social media marketing strategy and advertising with objectives being to grow our following across multiple platforms, increase engagement, generate leads and sales every day.

As an Enrollment Specialist, you will help guide and support outbound online activity focusing on lead generation. Candidates will also be managing a constant daily stream of incoming leads, creating opportunity for enrollments.

You will also lead and implement email campaigns, using Constant Contact.

Social Media Growth: You will be focused on increasing followers, engagement, comments, likes, shares, etc.
Social channels include Instagram and Facebook

Social Media Brand Management: Keeping our brand and voice consistent across our platforms.
You will be responsible for graphics as well as outsourcing to another graphic designer we have in-house. We are looking for someone with ideas, strategy, and management skills to make sure everything gets done.
Represent brand correctly on each platform
Create graphics for posts and stories
AND/OR outsource graphics to another designer in-house
Manage your time to ensure all the balls in the air stay in the air. Multiple channel engagement is not for the faint of heart.

Campaign Creation: Our online business launches every quarter and we will have you help create a social media campaign for each project that helps spike engagement and turn our raving fans into customers.

Analytics & Tracking: Studying our numbers monthly and coming up with strategies to improve our performance.
Track key metrics for each channel
Use metrics to identify trends, areas of improvement and areas of expansion

Learning new trends & staying up to date: The social media world changes so quickly and part of your job will be to stay up to date with the absolute latest trends so we can implement them quickly.

Community Management: Engaging with comments, helping solve customer service related issues and making sure that our customers are well taken care of or directed to the person that can help them.
Manage social media “inboxes”
Respond or engage with all comments

Leads Follow-up and Enrollment: Follow the Trello process of consistent lead follow-up and conversion

Content Creation/Email Campaigns: Whether it’s our daily captions, weekly emails, text message, or blogs, writing is a big part of this position as well.

Requirements (expected proficiencies to excel in this role)

This position is for a person that meets the following:

1 year (minimum) experience with social media strategy and management and sales
Instagram, Facebook EXPERT. Additionally, we will also be incorporating more Youtube,

Canva (or equivalent program) expert
Availability to monitor social media channels daily, including evenings and weekends as needed
Experience managing a social content calendar, paid social advertising campaigns and social activity monitoring
Experience analyzing and summarizing metrics/data to identify trends and make recommendations
Organized online, in life and in your head
Project Management skills
A deep passion for social networking technologies.
Learner. You consume and create new things (to test new ideas/concepts/theories). You are on the cutting edge of the industry.
A self-starter with the willingness, and desire, to “roll up your sleeves” and get the job done
Experience using social media monitoring tools
Strong interpersonal skills with ability to work well with your teammates.
Preference for working in a fast-paced, entrepreneurial environment
Commitment to providing a high level of customer service
This is not required, but if you have any photography or videography skills, or photoshop experience, please make sure to let us know.
Reliable internet connection
Reliable and distraction-free work environment

Results

Continuously maintain and improve on metrics by week and by month
Lead metrics for conversions met
Email open rate metrics met
Weekly social messaging + lead generation metrics met
Leads process followed on time daily
Complete a minimum of X lead contacts per day
Conversion metrics met

Job Type: Part-time

Pay: $17.00 – $18.00 per hour

Benefits:

• Flexible schedule

Schedule:

• Choose your own hours
• Monday to Friday

Ability to commute/relocate:

• Manitowoc, WI 54220: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 1 year (Required)

Work Location: Hybrid remote in Manitowoc, WI 54220