Tarleton State University Hiring for Assistant Vice President of University Marketing at Stephenville, TX Full Time

The Assistant Vice President for University Marketing reports to the Vice President for University Relations and works closely with the
Assistant Vice President for University Communications to create a cohesive team of marketing and communications professionals. 

The AVP for University Marketing is responsible for crafting and gaining buy-in for a comprehensive integrated marketing strategy,
prioritizing marketing goals and projects, managing a strong team of marketing professionals, and collaborating with stakeholder departments
to tell the Tarleton story.

The selected candidate will be a dynamic leader, communicator, organizer, collaborator and innovator who
will help position Tarleton for continued enrollment growth, donor and alumni engagement, and elevation of the university profile, as
outlined in the university’s 10-year strategic plan (Tarleton Forward 2030: Our Future-Focused Strategic Plan).

Oversight areas include Digital Advertising; Radio/Streaming/Podcast Advertising; Brand Strategy/Toolkit Management; Social Media
Strategy; Graphic Design; External Licensing/Trademarks; Video Strategy, Filming and Production; Web Services, Analytics and SEO Strategy;
Photography Strategy; Strategic Planning, ROI Analytics; and Strategy Adjustment.

View our Leadership Profile and
learn more about Tarleton State University’s Future Focused Strategic Plan.

Essential duties and
responsibilities:

Leading (50%)

• In collaboration with University Communications, lead university marketing
  efforts, including brand strategy and management, digital/print/audio advertising, web strategy, video production and strategy,
  licensing/trademark management, photography, project management and marketing data analytics, and decision-making.
• Supervise
  university marketing directors.
• Build a shared vision for university marketing through inspirational leadership and exceptional
  management skills.

Executing (50%)

• Plan and communicate marketing strategy and gaining buy-in from stakeholder
  groups, partner divisions and departments.
• Research, negotiate and purchase strategic media buys that position Tarleton as
  the premier comprehensive regional university in the nation and propel academic programs and the student experience to increase
  enrollment and national prominence.
• Cultivate collaboration with stakeholder and partner departments and divisions.
• Manage
  a complex budget, integrating budget decisions and strategic planning, and ensuring institutional efficiency.
• Leverage data to
  inform strategy and decision-making.
• Nurture an innovative environment that promotes teamwork, collaboration, trust and
  accountability, and one that values diverse ideas, autonomy of work, and excellence for attention to detail and accuracy.
• Along
  with the Vice President for University Relations and AVP for University Communications, pursue continuous collaborative communication
  between University Relations and other divisions.

Preferred qualifications:

• Significant
  experience at various organizational levels in marketing, either in the private sector or higher education or preferably, both.

• Significant experience leading marketing professionals and teams.
• Demonstrated knowledge of full-funnel marketing for
  enrollment and advancement that integrates paid, earned and owned channels to reach key audiences.
• Demonstrated understanding of
  emerging marketing issues, particularly in higher education.
• Outstanding interpersonal and communication skills.
• Rock-solid commitment to excellence.
• Experience enhancing an organization’s brand and continually elevating the
  institutional profile.
• Experience in institutional/organizational strategic planning, making strategic decisions and leading others
  toward strategic goals.
• Experience managing a complex budget, integrating budget decisions and ensuring institutional
  efficiency.
• Experience building influence and alignment with key partners across the institution/organization and navigating the
  complexities of decentralized marketing and communications. 

Minimum educational and experience:
bachelor’s degree in marketing, communications, business or related field with 8+ years of experience that shows progression in scope
and oversight.

Preferred education and experience: master’s degree in marketing, communications, business or
related field with 10+ years of experience that shows progression in scope and oversight.

Applications are only accepted online at https://jobs.tarleton.edu. Documents required: Completed online
application, Cover Letter, Resume/CV, Three professional references with complete contact information, All Transcripts if required for the
position (Unofficial will be accepted and are required with application. Official transcripts must be received directly from each
degree‐granting institution prior to a letter of appointment issued.)

Review of applications will begin immediately and continue
until the position is filled.

Tarleton State University, a member of The TexasA&M University System, provides a
student-focused,value‐driven educational experience marked by academic innovation and exemplary service, and is dedicated to transforming
students into tomorrow’s professional leaders. With campuses in Stephenville, Fort Worth, Waco, Midlothian and online, Tarleton engages with
its communities to provide real‐world learning experiences and to address societal needs while maintaining its core values of integrity,
leadership, tradition, civility, excellence and service.