the Agency Hiring for Digital Campaign Manager at Orlando, FL Full Time

Location

This position is fully remote. EST working hours. Preferred states: Florida, Georgia, North Carolina, Alabama, Kansas, Pennsylvania, Colorado. Employees have full access to use the Downtown Orlando 321 office as a co-working or production space.

The JD TL;DR

Our Digital Campaign Managers are responsible for the implementation and management/optimization of cross-channel digital marketing campaigns for multiple clients across verticals. In this role, you will be responsible for campaign set-up and creative trafficking across diverse media platforms including Meta, Google Ads, Bing, Yelp, and various other media platforms.

An ideal fit in this position gets excited to analyze data sets, make insightful cross-channel recommendations, and optimizations. They work closely with growth strategists, producers & creatives on developing communication strategies, campaign concepts, and marketing tactics to deliver high-impact advertising initiatives on behalf of our clients. You’ll get focused directly on business goals and objectives such as ROI with an understanding of digital marketing tactics that ‘push the needle’ forward for businesses small and large.

What You’ll Own and Collab On

• Full management of cross-channel campaigns
• Reports and presentations of customer insights
• Client audits of media plans
• SEM, PPC, Paid Social, Display & Video strategies

Some More Specifics:

• Place and Strategize on Media
  • Always be testing and optimizing campaigns, platforms, channels, audiences, and creative, in the pursuit of delivering the very best client experience. Be bold and willing to try new channels, platforms, and approaches to reach new clients
  • Regularly present plans, recommendations, and results in internal marketing and leadership teams
  • Ensure the development, execution, tracking, and reporting of media campaigns is on-time and on-goal

• Create Comprehensive Reporting
  • Turn trends and data into compelling insights, strategies, and plans that drive meaningful and measured results, and are regularly communicated across marketing to inform future content needs and opportunities beyond paid media
  • Develop and maintain robust, dynamic, and highly visual reports and dashboards to answer key business questions as well as inform state of database growth and improvement
  • Leverage numerous data visualization tools to assist with data storytelling (Power BI, MicroStrategy, Tableau)

• Develop Efficient Workflows
  • Produce campaign segmentation lists following standard procedures for email and other paid media channels
  • Develop automation workflows to generate efficiencies in current and new processes (example: Alteryx)

• Stay Current & Reliable
  • Be a self-starter and quick learner, with a passion for delivering work on time and within scope.
  • Develop regular thought leadership around omni-channel consumer centric performance marketing

Tools We Use

• Meta Business
• Google Ads
• Tapclicks
• Tableau
• ClickUp
• Basecamp
• Google Suite – Drive, Sheets, Docs, Slides
• Slack
• Research software
• Agency Analytics

A Bit About You

• Combined minimum 2 years of experience in digital marketing required focused on placing and optimizing digital media and advertising, and experience with primary research (quantitative and qualitative)
• Strong knowledge of business and marketing principles and trends in the digital landscape.
• Familiar with various third-party research providers is a plus.
• Moderate understanding of integrated digital marketing principles including CRM, Marketing Automation/Email Marketing, Social and Content Marketing, and Paid Search (PPC/SEM).
• Proactive and able to work independently
• Strong deadline orientation and ability to effectively prioritize and meet deadlines
• Ability to work in a flexible, dynamic and fast-paced environment; managing multiple projects and accounts concurrently
• Excellent analytical, editorial, and communications skills
• Preferred 1+ years in managing Google Ad and Facebook Ad accounts
• Google certified in Paid Search & Analytics – Preferred
• Facebook Blueprint certified – Preferred
• Knowledge data analysis and visualization tools such as Tableau or Tapclicks preferred
• Knowledge or experience with additional digital marketing tools and platforms is a plus (Programmatic, Competitive Keyword Tools, etc.)

A Bit About Us

In one word: awesome. In more than one word: 321 is a full service marketing agency built on—and fueled by—the uniquely collective strength of our people. We know what it’s like to grind, to create, to dream—we’ve been there before. Our team is built by badass individuals who are all so much more than a job title; leaders who skipped the beaten path and carved their own way. Talent comes from all walks of life and inspiration isn’t born in uniformity.

What Your Future Team Wants You To Know

“I have the ability to do great work everyday with a powerhouse of a team at 321. The work is challenging, but is worthwhile when you get to work with a group of such talented people.” – Kylie Scaringella, Project Manager

“Working with each and every team member at 321 makes showing up for work worth it. We have a team that really meshes well together. On the other hand, we also get to work on so many different projects allowing for personal and professional growth. I can say that with my time here I have been exposed to so many new things and learning opportunities because of it.” – Sam Burchick, Project Coordinato