The Florentine Opera Company Hiring for Director of Marketing Job at Milwaukee, WI Full Time

Location: Milwaukee, WI, hybrid

Status: Full Time, Salaried, exempt

Reports to: General Director and CEO

Supervises: Box Office Manager

Works Closely with: Leadership team, venue teams (Marcus Center)

Wisconsin’s oldest fully professional performing arts organization, the Florentine Opera, has been bringing a little bit of the world to Milwaukee since 1933. We’re on a journey of discovery, exploring the glory of the human voice. We’re a powerhouse for all different voices and stories, which have endured through the centuries and resonate with our humanity and passion. We’re a live, supersized experience, created in-the-moment through theater, staging, lighting, lavish costumes, and beautiful singing, bringing you the most immersive and all-encompassing artistic experience possible. An equal opportunity employer, the Florentine is committed to fostering an environment in which employees from a variety of backgrounds, cultures, and personal experiences are welcomed and can thrive.

We seek a seasoned, goal-orientated, patron-centric marketing and sales professional to create and implement a robust marketing plan, oversee patron services, and community engagement. We are specifically looking for someone who is self-driven with strong organizational, analytical, and communication skills, with a knack for storytelling and creating extraordinary experiences.

Skills Desired

• Bachelor’s degree required. 3+ years event-based marketing and sales experience in the performing arts preferred.

• Experience with creative direction desired.

• Advanced knowledge of print advertising, digital marketing, SEO and social media.

• High proficiency in Microsoft Office and Google workplace.

• Experience with Archtics/Ticketmaster (or Tessitura), Eventbrite, and Adobe Creative Suite is a plus

• Excellent organizational skills; able to prioritize workload in a timely manner when faced with many deadlines and competing requirements.

• Ability to work effectively with a wide range of organizational stakeholders, including staff, volunteers, board members and community leaders.

• Ability to work with strong personalities and deal with conflict resolution

• Outstanding interpersonal, oral and written communication skills, with focus on ability to write effective sales copy.

• Demonstrated creativity and strategic thinking, with the ability to take initiative and the willingness to learn.

• Strong work ethic, professional manner and appearance

• Interested in racial justice, social equity, and challenging systemic and institutional racial bias

• Ability to work evenings and weekends as needed

Responsibilities and Expectations

• Craft and execute strategic marketing plans to achieve audience retention and engagement goals, meet sales targets, and expand customer base; set metrics related to those goals, and report on progress to the GD/CEO and board of directors. Support relationships with board members, and lead the marketing committee.

• Supervise box office manager and ticket sales; maintain database with the box office manager and development team.

• Coordinate and shape PR efforts.

• Produce content for, manage and measure social media (Facebook, LinkedIn, Instagram) and website.

• Select, direct (briefs and metrics), and contract marketing subcontractors (website, graphic design, social media).

• Coordinate and plan all advertising for shows with outside media vendors, including OOH, digital, radio, print and television.

• Work with various printing and mail vendors to produce all mailings.

• Create, schedule and measure email campaigns using Constant Contact.

• Document, plan and track all marketing campaigns and projects.

• Generate effective group sales packages and oversee community relationships.

• Manage and communicate all front-of-house operations, including logistics, staffing and coordination with venues, including the Marcus Center.Work closely with Development staff to recognize donors.

• Work on cultivation/stewardship events, coordinating with the other teams as well as the event chairs. For the annual fundraising events, this includes vendor and committee management.

• Represent the Florentine Opera as an ambassador at various performances and events.

• Other administrative and staff responsibilities as needed. As the business evolves, so may this role. These duties may change as company leadership identifies the need at any time.

Work Conditions

• Ability to work evenings and weekends A MUST. The job sometimes requires six-day work weeks, as well as evenings during rehearsal and performances.

• Residency in the metropolitan Milwaukee area.

• Sitting and standing for extended periods of time.

• Ability to operate a computer keyboard, mouse, and to handle other office equipment. Basic MS Office skills required.

• Ability to transport and set up keyboards and other musical equipment or collateral/signage.

Salary and Benefits

The Director of Marketing is a full‐time exempt position (salary $65,000-75,000 based on experience). The Florentine Opera offers generous benefits and a hybrid working environment.

Benefits:

• Medical (Partially covered), offered dental/vision, and covered life and disability

• 403b savings plan

• Flexible PTO, company shut down week and holiday pay

To Apply

Submit your cover letter, resume and three professional references to [email protected], with the subject line Attn: Director of Marketing Position.