The Hotel Orange Hiring for Hotel Marketing & Social Media Reservations at Orange, TX Full Time

Job Description

Responsibilities:

Front Office/Desk Job duties of guest relations and reservations with primary focus on Following:

To promote the hotel and grow group sales via campaigns on social media and traditional marketing.

Create graphics for hotel sales and event promotion for use on social media

Assisting with building out our library of design templates for bookings

Graphic design creation for brand posts on social media

Content creation for social media stories (TikTok, Instagram, Facebook)

Assist in the growth of the brand by raising awareness through various social media platforms (Instagram, Facebook, Tik Tok, Twitter, Pinterest, Youtube, LinkedIn)

Monitor postings to ensure brand message is constant from the terminology used to images posted

Aid in the daily aspects of promoting the businesses campaigns

Interact with followers and potential customers by communicating and answering questions through the company’s social pages

Assist in implementing plans to increase followers on popular social media websites such as (Instagram, Facebook, Tik Tok, Twitter, Pinterest, Youtube, LinkedIn)

Oversee the creating and implementation of a monthly editorial which include monthly sales objectives and initiatives

Help create content as dictated by the monthly editorial calendar to promote sales, blogs and products

This role promotes on-brand, boutique mid-brand transient and extended stay messaging to audiences through traditional, digital, and social media channels to help build brand awareness, drive consumer preference, and increase market share.

Success is measured by social media engagement, timely and regularly updated content across all available platforms, maintenance of the brand’s boutique hotel positioning in all job functions, and contribution to the increased sales and revenue for the property and all outlets as part of the marketing department’s overall goals.

JOB FUNCTIONS

Hotel Positioning

• Position The Hotel Orange as the premier hotel in South East Texas with a wide variety of unique/Mid Scale Extended Stay offerings
• Position The Hotel Orange as the leader in the local travel markets for both transient and group
• Promote unique features at The Hotel Orange, including the property’s renovations, and new upcoming amenities, bar, event spaces etc.
• Promote food and beverage partners, to be determine
• Promote and position all new services with hyper local vendor partners

Sales, Marketing and Public Relations

• Utilize InDesign, Canva and Microsoft Office platforms to assist with the creation of collateral, proposals, client event invitations, client gifts, PowerPoint presentations, HR materials, branded products, dining outlet menus, etc.
• Create and manage content on all lead platforms for both group sales and catering.
• Work with GM, Revenue Manager to assist with execution of PR events and support efforts via social media channels.
• Participate in development of programming and activations of The Hotel Orange.
• Create weekly recap of media coverage to include in internal communications.
• Assist with monthly reporting to showcase results of the marketing team’s efforts.
• Represent the marketing department at monthly department meetings, weekly operations meeting, and daily stand-up meetings, as needed, to deliver The Hotel Orange’s PR/Marketing updates to all associates.
• Become a destination authority to best serve the needs of our clientele.

Social Media

• Execute social media strategies to support revenue generation in transient, group, and upcoming: catering, events and food/beverage outlets.
• Manage all channels by posting on a consistent/regular basis and communicating with fans/followers in a timely manner (including but not limited to: Facebook, Twitter, LinkedIn, Instagram, Blogs, podcasts, online contests, community and viral networking sites) in support of hotel’s marketing initiatives.
• Utilize Sprout Social and or other platforms for scheduling and reporting.
• Create content that fits The Hotel Orange’s elevated, branding by developing unique stories that denote a leader in the industry, not a follower.
• Produce organic growth of social media following via proactive, authentic, and engaging interactions with potential customers and influencers.
• Assist with identifying and vetting social media influencer opportunities.
• Follow The Boutique hotel brand guidelines for social media and develop elevated content that is unique and representative of unique brands targeting, corporate, industrial workers groups and transient markets.
• Work with GM to build social media advertising campaigns that are highly targeted to drive bookings of rooms, spa appointments and dining reservations.
• Develop monthly content calendars and conduct internal meetings to ensure gathering of necessary assets and information.
• Create monthly report and analyze key performance indicators to guide ongoing efforts and strategy.

Websites

• Help identify new innovative hotel platform for new website and launch working with GM
• Ensure information is accurate, optimized, current and fresh, to include programming and activation updates, menu updates, package updates, landing pages for marketing campaigns, etc.
• Pull data for monthly reports via Google Analytics, CMS tools, and Marriott Digital Services reporting.

Third Party & Affiliate Websites/Hotel Reviews

• Manage partner website exposure (Google Business, TripAdvisor, Tock, Yelp, etc.) to ensure current content and utilization of all complimentary marketing opportunities.
• Coordinate responses to hotel reviews on TripAdvisor, Expedia.com, Booking.com, and all social media sites.
• Review the all platform daily, close alerts and respond as appropriate.
• Update photography on booking sites in coordination with platform chosen.

QUALIFICATIONS (Preferred)

• Ability to work under tight deadlines.
• Proven ability to write in a target hip new voice. Writing samples required.
• Ability to conceptualize and implement strategic social media campaigns and content.
• Strength in effective communication with both internal and external audiences.
• Expertise in website CMS platforms, Sprout Social, all social media platforms, Google Business, Google Analytics, and Adobe Suite of design software.
• Experience in photography and/or film, as well as Lightroom for editing.

Job Types: Full-time, Part-time

Pay: Up to $14.00 per hour

Education:

• High school or equivalent (Preferred)

Experience:

• Social Media Management: 1 year (Preferred)
• Marketing: 1 year (Preferred)

Work Location: In person