The Learning Experience Hiring for Franchise Sales Development Marketing Manager Job at Deerfield Beach, FL Full Time

Franchise Development Marketing Manager will oversee all elements of lead generation and the discovery process, managing all activities from generating awareness, creating consideration, and culminating with the connection with our franchise sales team. This position will make effective use of generating leads from their existing network, various franchise sales marketing channels to create awareness and consideration, as well as referrals developed from existing franchisees, and industry sources, to identify qualified targets for specific locations and target markets.

Responsibilities

• Develops and executes marketing strategies to identify potential new franchise owners, employing innovative methods to attract new prospects.
• Collaborates in the development and support of franchise sales plans and works in close partnership with various departments to execute plans.
• Develops marketing materials which highlight our brand value proposition and points of differentiation.
• Consistently stays current on industry trends in the areas of franchise sales (i.e. International Franchise Association).
• Uses data and analytics to understand the results of marketing efforts across all channels (i.e. cost per lead) and pivots as necessary to optimize investments.
• Proactively sources new prospects across the US, with special attention to new or highly complex markets. May require travel to key markets to build networks and identify prospects.
• Cultivate relationships regularly, personally networking within and outside the industry, to build a network of influencers to create a strong referral network.
• Attends franchise trade shows to learn of current franchising trends and to develop new business prospects.
• Provides information and support throughout the discovery process to enable seamless handoff to Franchise Sales Team.
• Maximize impact of in-house CRM system through the development and implementation of marketing communications to gather lead information.
• Serves as critical member of customer tracking tool implementation team and as an active user of systems. Can train others to effectively use these systems.

Qualifications

• Bachelor’s degree or equivalent experience.
• 5 years’ experience preferred in Franchise Sales and/or Marketing.
• Prior experience in leading franchise recruitment/sales with strong knowledge of franchise lead generation methods.

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