The Mom Project Hiring for Product Marketing Manager – Acquisition & Sales Enablement (100% Remote) Job at Remote Full Time

The Mom Project is excited to partner with MailChimp in searching for a Product Marketing Manager – Acquisition & Sales Enablement (100% Remote).

Mailchimp’s marketing platform helps brands build their thing and keep it growing. They use marketing and commerce tools to share your idea, dream, brand, or business and they help you share it with the world.

Mailchimp is a leading marketing platform for small businesses. We empower millions of customers worldwide to build their brands and grow their companies with a suite of marketing automation, multichannel campaign, CRM, and analytics tools.

Mailchimp’s Product Marketing team bridges art and commerce to make a meaningful impact on the company’s brand, product, and business goals.

We are seeking a Product Marketing Manager who will be responsible for driving the success of Mailchimp offerings in the global market. This will include developing a deep understanding of Mailchimp customers and prospects, products, services, and technology, the overall market, key vertical markets and segments, and the competition.

What you’ll do here:
Build a deep understanding of our customers, vertical markets and monitor competitive activities through win/loss analysis and identify gaps and opportunities

Immerse yourself in the day-to-day of our sales team and be the expert on the needs of our go-to-market teams – what they require to confidently and successfully sell and support our products and solutions

Be a subject matter expert on the mid-market audience and their journey, gather insight on buyer personas, including pain points, channels, and purchasing decisions to develop and execute on demand and lead gen campaigns working cross-functionally with Sales, Customer Education, Brand, Acquisition and Lifecycle Marketing teams, etc.

Collaborate with Sales and the broader Product Marketing team to develop and execute sales enablement strategies, plans and assets including but not limited to competitive battle cards, playbooks, product one-sheeters, etc.

Manage performance reporting to measure the impact of enablement programs

Execute content and campaign centered around customer buying needs including but not limited to: events, blogs, white papers, case studies, sell sheets, videos, webinars, speaking engagements, etc.

We’d love to hear from you if:
You have 5+ yrs experience in B2B or B2SMB sales enablement, and product marketing in the Martech, SaaS, cloud, or mobile technology industries; experience in marketing services is preferred

You have a proven ability to create and execute demand and lead gen campaigns to position unique solutions for different customers

Proven track record of shaping acquisition and sales enablement strategies through a deep understanding of the buyer and their journey, actionable insights, and sound recommendations

Proven experience creating compelling messaging for different segments and personas

Ability to craft compelling stories, collateral, and tools around technology products and services for both B2B business and technical buyers. Bonus points if you have experience incorporating the Challenger Sales methodology in messaging

An experienced marketer that understands how to use the full marketing toolkit

Technically savvy and intellectually curious about new technologies and how they work to enable new customer solutions

Avid learner who has experience learning new markets and industries and devising solutions and marketing strategies to reach those markets

Strong teaming skills and experience to bring together diverse views

Ability to communicate and collaborate effectively

Strong creative, problem-solving, and strategic thinking abilities

Demonstrated ability to organize and prioritize work to drive results on time and with high quality

Exceptional critical thinking, analytical, and quantitative skills

Vaccination Policy: We are requiring that employees who come onsite be vaccinated. Unless prohibited by applicable law, full vaccination against COVID-19 is a requirement for any position at Mailchimp/Intuit that necessitates coming onsite and/or in-person business activity.

Perks/Benefits Information: (Bullet points)

100% of health, vision, and dental insurance premiums for all employees and their families

Wellness programs to prioritize health

Ample parental leave

401k program—including profit-sharing

Up to $20,000 in tuition reimbursement

Every employee gets 16 volunteer hours a year to use working with the nonprofit of their choice