The Nature Conservancy Hiring for LAR Digital Marketing Specialist at United States Full Time

Latin America

Location is flexible in TNC’s core countries in Latin America (Argentina, Brazil, Belize, Colombia, Chile, Guatemala, Mexico, Peru) and in the United States

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The mission of The Nature Conservancy (TNC) is to conserve the lands and waters upon which all life depends. As a science-based organization, we develop innovative, on-the-ground solutions to the world’s toughest environmental challenges so that people and nature can thrive. Our work is guided by our values, which include a commitment to diversity and respect for people, communities, and cultures. From a rewarding mission to career development and flexible schedules, there are many reasons to love life #insideTNC. Want to know more? Check out our TNC Talent playlist on YouTube to hear stories from staff or visit Glassdoor.

One of TNC’s primary goals is to cultivate an inclusive work environment so that employees around the globe have a sense of belonging and feel that their unique contributions are valued. We know we’ll only achieve our mission by hiring and engaging a diverse staff that reflects the communities in which we work. Recognizing that people bring talent and skills that have been developed outside the scope of a job, we take a holistic approach to recruitment that considers life experience in addition to the professional requirements listed in our postings. Please apply – we’d love to hear from you. To quote a popular saying at TNC, “you’ll join for the mission, and you’ll stay for the people.”

Working in more than 70 countries, we use a collaborative approach that engages local communities, governments, the private sector, and other partners. TNC has systems thinking as a core competence and takes a system transformation approach to drive conservation results at a scale and urgency that the planet requires. In Latin America our business model is to drive a systems transformation process through a platform approach in selected geographies (Iconic Places) at an appropriate scale to address the major conservation priorities of the region. To learn more, visit www.nature.org or follow @nature_org and @nature_press on Twitter.

The Latin America Region (LAR) Digital Marketing Specialist implements tactics in approved TNC´s Latin America marketing plan and provides support to regional programs. They manage and implement marketing projects/initiatives and manage project resources proactively. They work within the framework of positioning, platform and voice of the organization’s marketing objectives to meet stakeholders’ needs. They work closely with various constituents such as department staff, field offices, program consultants and vendors to manage all phases of projects. They may work within budgets to minimize expenses, maximize revenue, and meet quality control standards. They may use software systems to track and analyze program results, report findings, and work with senior marketing managers to implement strategic recommendations.

The LAR Digital Marketing Specialist coordinates digital marketing projects and ongoing digital work such as digital campaigns, upload of general content onto TNC´s Latin America website pages and social media channels. They will report to the LAR Director of Marketing & External Communications and work closely with our Comms Specialist in each Program as well as with Global Digital. They will coordinate outsourced vendors to meet quality control standards. They track project results, report findings, and provides strong attention to detail. The ideal candidate is forward-thinking, detail-oriented, and hard-working, is driven by high-quality work and main digital tools and platforms. They need to have solid experience in writing, editing and proofreading messages for targeted audiences in English and Spanish. The position will be based in one of TNC’s core countries in the region (Argentina, Brazil, Chile, Colombia or Mexico) or in the USA.

Responsibilities & Scope

• Coordinates day-to-day operation of digital and social media channels for TNC Latin America (includes publishing of content, community management, and digital/social media advertising).
• Executes communications assets including content development, website and social media, media outreach, and other initiatives for TNC in the region.
• Develops and coordinates media and social media strategy and other initiatives consistent with the overall brand strategy, including TNC Latin America´s English and Spanish official pages, including the Though-Leadership page of Perspectivas.
• Analyzes results, identifies opportunities, and provides recommendations for future initiatives.
• Implements detailed, forward-looking editorial calendars for online channels according to priorities and initiatives to promote projects by TNC in Latin America.
• Revitalizes existing digital marketing efforts and develops new opportunities for engagement with supporters.
• Coordinates digital features for TNC’s Global Insights section of nature.org in Spanish and Portuguese.
• Coordinates, crafts and publishes social media content for TNC Executive Director LAR and the Directors to Accelerate Impact on LinkedIn.
• Supports implementation of social media campaigns coming from priority global conservation initiatives.
• Uploads digital content for TNC’s web properties into an internal marketing content management system.
• Coordinates with analytics team to determine content effectiveness, execute meaningful reporting and optimize content based on performance.
• Duties are performed under direct supervision and established guidelines by the LAR Marketing Director.

If you’re looking for a career where you can find meaning and purpose, come join us as the LAR Digital Marketing Specialist. Not only will you fulfill conservation objectives, but you’ll contribute to conservation goals through many networks!

• Bachelor’s degree in related field and 5 years’ related experience or equivalent combination of education and experience.
• Experience cultivating and managing client/customer relationships.
• Experience writing, editing and proofreading.
• Experience organizing and coordinating multiple projects.
• Experience with relevant technology suites such as MS, MAC OS and social media platforms.
• Bi-lingual English and Spanish skills, verbal and written.

DESIRED QUALIFICATIONS

• Knowledge of the Portuguese language is a plus.
• Multi-cultural or cross-cultural experience preferred.
• Knowledge and application of current and evolving trends in marketing.
• Ability to work in a team-based environment with internal and external partners.
• Demonstrated ability to conceive and write creatively for various audiences from technical information.
• Strong organization skills and attention to detail.
• Relevant technology skills required to prepare presentations and analyze data to construct reports.
• Practical knowledge of marketing and branding principles.

Since 1951, TNC has been doing work you can believe in. Through grassroots action, we have grown from a small non-profit into one of the most effective and wide-reaching environmental organizations in the world. Thanks to more than 1 million members, over 400 scientists, and the dedicated efforts of our diverse staff and partners, we impact conservation around the world!

TNC offers competitive and comprehensive benefits packages tailored to the individual countries where we work. These may include health care benefits, retirement benefits, parental leave, paid time off, life insurance, and disability coverage as well as an employee assistance program and other life and well-being benefits. Learn more about our benefits on our Culture Tab on nature.org/careers.

We’re proud to offer a flexible work environment that supports the health and well-being of the people we employ.

To apply for job ID 53645, submit your materials online by using the Apply Now button at https://careers.nature.org/ by 11:59 PM EST on July 17th, 2023. Need help applying? Visit our recruitment page or contact [email protected].

The Nature Conservancy is an Equal Opportunity Employer. Our commitment to diversity includes the recognition that our conservation mission is best advanced by the leadership and contributions of people of diverse backgrounds, beliefs and culture. Recruiting and mentoring staff to create an inclusive organization that reflects our global character is a priority and we encourage applicants from all cultures, races, colors, religions, sexes, national or regional origins, ages, disability status, sexual orientation, gender identity, military, protected veteran status or other status protected by law.

The successful applicant must meet the requirements of The Nature Conservancy’s background screening process.

Do you have military experience? Visit our U.S. Military Skills Translator to match your military experience with our current job openings!

TNC is committed to offering accommodations for qualified individuals with disabilities and disabled veterans in our job application process. If you need assistance or an accommodation due to a disability, please send a note to [email protected] with Request for Accommodation in the subject line.

An attractive salary and benefits package is part of TNC’s value proposition to our employees. TNC strives to provide competitive pay and bases salaries on the geographic location of the role committing to being equitable across groups and providing hiring salary ranges when possible.

Since we support flexible and remote work for our employees, many positions have a flexible location within countries where we’re registered as a Non-government Organization and established as an employer. This may mean we’re unable to provide a hiring salary range in the posting for some of our positions. However, candidates invited to be part of our interview process will be provided their location specific range upon request.