The Seattle Mariners Baseball Club Hiring for Marketing & Sales Strategist Job at Seattle, WA Full Time

Job Title: Marketing & Sales Strategist

Department: Marketing

Reports To: Director, Strategic Marketing & Sales

Status: Exempt

Primary Objective:

Responsible for Marketing & Sales strategy efforts including targeted marketing, advertising optimization, AI & machine learning optimization and related campaign tracking and analysis, marketing research initiatives, project management of Marketing & Sales assets such as emails, web pages, and collateral.

Who You Are:

You are a strategic advertising force of nature. Not only do you enjoy crafting advertising plans, testing new channels, and ideating concepts, you’re also ready to dive into the data to see how all your ads are performing. You understand the complex marketing network of the modern world and are excited to maximize it’s potential to help bring new fans to T-Mobile Park. You have a genuine interest in running tests and contextualizing the results – good or bad. You are excited to test different channels and audiences as well as run omnichannel marketing campaigns to increase awareness and push our products to fans across the Pacific Northwest. You may also be a baseball fan – heck, maybe you’re already planning an outing to T-Mobile Park.

Who We Are:

At the Seattle Mariners, you will find a diverse, passionate, innovative team of people who work to live our mission every day: We are dedicated to winning championships, creating unforgettable experiences and serving our communities. We are heading into an extraordinary era of Mariners baseball. We play in an iconic ballpark – T-Mobile Field – in one of the most beautiful, vibrant, and dynamic cities in the world. We embrace an inclusive culture, guided by a dynamic leadership team partnered with an engaged staff. We are committed to doing great work as well as to the professional development of each team member. Our focus is on our fans, our communities, and our co-workers. Our strategy team is focused on pushing our business forward. If this sounds like you, we are searching for a Marketing & Sales Strategist to help tell spread our mission and grow our business.

Essential Functions:

• Execute marketing and sales strategy plans, including targeted advertising efforts, marketing automation, email, web pages and collateral
• Responsible for analyzing Marketing & Sales campaign KPIs and reviewing strategies with assistance from the Business Intelligence team
• Assist with the execution of single game, brand awareness and Theme & Community Group Event marketing plans
• Conduct marketing research by developing customer surveys and associated reporting
• Research and identify advertising best practices and emerging platforms
• Provide strategy for engaging new and returning fan segments through omnichannel marketing, targeting, retargeting and fan avidity tracking
• Provide communication strategy and set-up assistance for sales campaigns within the sales engagement platform, Outreach and PilYTIX
• Collaborate with Digital Marketing team to ensure consistent messaging across advertising and MLB email platforms
• Oversee production of Sales collateral (fliers, posters) and pocket schedules with Productions, Marketing, Sales and Procurement teams
• Lead development of DigiDeck pages and virtual sales platforms for the Sales group
• Assist with client-related Experiential Marketing strategies, best practices, and post-event analysis
• Help set up and review advertising for Events, Merchandise and other departments as needed
• Work with key internal and external constituencies, including Marketing, Digital Marketing, Sales, Ticket Operations and Business Intelligence teams along with MLB.
• Will perform other duties as assigned

Education and Experience:

• Bachelor’s degree in marketing, sports marketing, business analytics, communications or related field required. Equivalent, relevant work experience may be considered in lieu of formal education if approved by management.
• Minimum of three (3) years of experience working in marketing, advertising or business intelligence required.
• Experience in professional sports or entertainment preferred.
  

Competencies, Knowledge, Skills and Abilities (KSAs):

• Knows how to analyze data and communicate reporting and analysis.
• Comprehensive understanding of the digital advertising landscape to craft multi-channel media plans.
• Comprehensive understanding of sales psychology to craft meaningful, relevant, and timely marketing communication plans.
• Outstanding presentation skills that include the ability to absorb complex information, discern insights and communicate results and suggestions clearly.
• Versed in Microsoft Dynamics, Outreach and exceptional in reporting with Excel and other visualization software (Power BI, Tableau, other)
• Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook)
• Competent in required job skills and knowledge. Completes work assignments thoroughly and completely in an accurate, and prompt. Identifies and corrects errors. Is careful, alert and accurate, paying attention to details of the job.
• Handle sensitive and/or confidential information professionally, involving only those who need to be involved or informed.
• Shares and expresses thoughts in a clear and effective manner through verbal and written communication skills. Exhibits effective listening skills and builds positive relationships with all team members, vendors, and guests. Is diplomatic, tactful and professional in all forms of communication.
• Takes personal responsibility for getting things done in a way that positively and professionally represents the organization.
• Know when to make a unilateral decision and when to consult with the team or superiors, and how to involve them in the process.
• Demonstrates through their actions and interactions with others a commitment to Mariner Purpose, Mission and Values.
• Makes decisions and takes actions that contribute to exceptional experiences for guests.
• Effective negotiation skills that include analyzing a problem to determine the interests of each party in the negotiation and effectively communicating that between the parties involved.
• Understands and supports the team and is quick to volunteer to assist others. Others view most interactions as being positive with a willingness to achieve common goals. Effective in working with others to cooperatively solve problems. Workplace behavior is consistently respectful of others.

Working Conditions:

• Evening, weekend, holiday, and event night work may be required