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The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. How? With a media buying platform that helps brands deliver a more insightful and relevant ad experience for consumers – and sets a new standard for global reach, accuracy, and transparency. We are proud of the culture we have built. We value the unique experiences and perspectives that each person brings to The Trade Desk, and we are committed to fostering inclusive spaces where everyone can bring their authentic selves to work every day.
So, if you are talented, driven, creative, and eager to join a dynamic, globally-connected team, then we want to talk!
What you’ll do:
You will be part of a global market research and insight team focused on developing and implementing a strategic and tactical research and insights agenda. You will use first party, primary and secondary research and insights to inform our marketing and commercial insights strategies by enabling data-driven decisions and communication. You will collaborate regularly with the key stakeholders across Marketing, Business Intelligence, and Commercial teams. Finding insights from data, turning insights into actionable recommendations, stories and best practices to enable our marketing, sales and client activation efforts should be your calling.
Act as key point of contact for EMEA commercial teams to identify and execute on research and insights needs.Create scalable, data-driven insights for key verticals and channels to be leveraged across our sales and marketing teams.Gather, assimilate, analyze, and present timely, relevant research and insights for consumer, advertising industry, and vertical trends to a wide variety of stakeholders including commercial teams, product marketing, and PR/comms.Lead research and insights initiatives in EMEA. Conceive, lead, and conduct qualitative and quantitative research studies; identifying and managing key external partners to work with.Communicate and understand business needs of the EMEA region to efficiently work with global partners, and integrate key company goals. Project manage and drive success of research initiatives through developing informed and thoughtful survey design, questionnaire development, data collection, analysis, reporting. Manage resources and time efficiently and effectively to meet deadlines. Build a deep understanding of the advertising industry including, trends, media mix shifts, best practices, competitors, etc., and develop frameworks to synthesize this understanding into insights for the business.Vet and work with current and potential research and data source partners: Kantar, Nielsen, YouGov, eMarketer, GWI, and others.Develop, structure and scale custom research process internally with various stakeholders and with vendors.Effectively communicate expectations and results through compelling data storytelling across the organizationWho you are:Proven experience within the AdTech, broader digital media industry, television or streaming industry, research vendor or media consultancy.Have an understanding and experience with quantitative and qualitative research methodologies and technologies to deliver customer and market research and insights quickly!Passionate for the digital media and AdTech industry with a strong commitment to continual learning.A team player who leads discussions and can equally be a great listener; Enjoy sharing best practices and knowledge with others.Great written and verbal communications skills. Ability to present insights and analytical findings to technical and non-technical audiences; distill complex research concepts/techniques into simple, relevant meaning for internal and external stakeholders.Can work independently and be a self-starter, ambitious, and scrappy; deal well with ambiguity and take initiative and ownership to get the job done despite competing priorities and challenges along the way.Strong project management and time management skills; Ability to juggle multiple projects at once and prioritize work appropriately.Pays meticulous attention to detail and able to produce deliverables on-time at a very high bar.Excellent PowerPoint and Excel skills. Knowledge of SQL a plus.#LI-PR1The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
