Marketing Associate – Social Media
Who we are:
Torch Enterprise is a nationwide leader in alternative consumer products ( Licensed Cannabis, Hemp, and Nicotine). Focusing on utilizing industry-leading technology and blends to give the end user the best possible experience. We seek to add key members to our team as we continue to grow and expand.
Job Summary:
We seek a skilled and creative social media marketer to join our team. The ideal candidate will have a strong understanding of the latest trends in social media and be able to develop effective strategies that will help us reach our target audience. The marketing associate – Social Media Marketer- will create, implement, and manage social media campaigns that promote our brand and engage with our audience. This position will report directly to the Director of Marketing.
Where we are right now:
Our social media efforts have been an active part of our direct-to-customer marketing. We focus on Instagram mainly (@buytorch), sharing a mix of content that has slowly grown our presence. This role has been a mix of in-house management as well as managed by a marketing firm. This consistent change and lack of ownership have made our social media lose its voice and message. We need to regain this.
What we are looking to achieve:
We are looking to split the single IG page into four pages focusing on the brand’s three main categories (Licensed/Hemp/Nicotine). Along with a 4th page focused on lifestyle apparel that can be used to do paid advertising and not fall into the restrictions that cannabis/hemp and nicotine have. Along with developing these four new channels, we aim to streamline the SOP for new product launches, sales, events, trade shows, and other activities that can help boost customer awareness. This role will continue to grow over the first 12 months based on success and ability.
Key Starting Responsibilities:
What makes you a good fit for this position:
BONUS Skills
Employment Details:
*Remote Work Expectations
Remote employees must be able to match the operating schedule of the company (Monday – Friday, 8 am PST – 4 pm PST) regardless of timezone.
Remote employees are expected to adhere to the following
Over the 90-day probationary period, the employee will be monitored for these standards. Violating these standards will result in losing remote work privileges or termination.
We are excited to review your application for this role. Please include any supporting content or portfolio of previous work experience to [email protected].
Job Type: Full-time
Pay: $45,000.00 – $55,000.00 per year
Benefits:
Schedule:
Supplemental pay types:
Ability to commute/relocate:
Experience:
Work Location: Hybrid remote in Irvine, CA 92618
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