Tri Star Engines and Transmissions Hiring for Digital Marketing Specialist Job at Baldwin, WI Full Time

We are looking for a Digital Marketing Coordinator to start with a new career with our growing team at Tri Star Engines and Transmissions! Those who are gear heads and automotive enthusiasts at heart please apply.

This role will primarily be focusing on marketing via social media, organic and paid advertising, website maintenance, new product development and other marketing tasks. There will also be a component of this role that will be spent “marketing” to your coworkers in a partnership with the Human Resources team to enhance company culture. This will include coordinating Company events, creating flyers, videos and other marketing materials, managing the employee websites, etc.

You will be working directly with the Sales Manager, HR Manager, General Manager and the Owner on specific projects. This is an exciting new opportunity with a lot of potential for the right candidate. We’re looking for a positive, energetic, motivated person with excellent computer and social media skills that can learn and grow with the position.

The ideal candidate will have a passion for the automotive industry and be a marketing-minded individual with the ability to use their organizational, sales, online monetizing skills to maximize the opportunity for sales. We are looking for someone who has the ability to multi-task between Marketing and Sales to encompass all aspects of this multifaceted and important role for the company. Professional and monetary growth is unlimited for the right candidate to take the wheel and drive this role to success.

Hours: Monday – Friday, 8:00 a.m. to 5:00 p.m.

Benefits: 401k, health insurance, dental insurance, life insurance, paid personal days, paid vacation days

About Tri Star Engines and Transmissions:

Tri Star Engines has been a leader in remanufactured engines for over 33 years. We design and build new and remanufactured engines for all types of stock replacement, high performance, marine, diesel, and racing applications.

Digital Marketing Specialist Responsibilities:

• Daily

• Manage all online WEBCHATS
• Disperse Quote Request/Sales emails from our Customers to Sales staff
• Handle all online apparel orders

• Weekly

• Social Media Posting (2-3 times/week)
• Send out Marketing Email (once a week)
• Track Metrics/Report Marketing/Sales Activity
• Manage direct-mail Welcome Packets

• Monthly

• Create direct-mailer postcard – send to vendor for mailing
• Review AdWords performance/Report suggestions and Changes
• Review Google Analytics and Report findings

• Ongoing

• Create/Revise automated emails for website activity (abandon carts, etc.)
• Create flyers/marketing ads for sales team
• Learn ACES/PIES automotive cataloging
• Manage relationships with 3rd party vendors and incorporate their products on our website

In addition to above, you need to be able to do the following:

• Content creation and design including photo/video of engines and other powertrain parts
• Copywriting
• Create and maintain Facebook/Instagram ads via Ads Manager
• Report and analyze on all marketing strategies to show ROI
• Develop online sales markets at our e-commerce sites
• Develop and maintain Google Ads campaigns, and analyze weekly results to refine campaigns
• Sell products on Amazon, Craigslist and EBAY
• Coordinate product videos and photos/display on website and online ads
• Develop call-to-action ads/promos on website, social media platforms, etc.
• Create and maintain online product databases
• Monitor website and make sure that information is up to date, accurate and effectively written and positioned
• Maintain website and add/remove pages, as well as create various landing pages for different types of campaigns
• Ensure compliance with MAP policies
• Manage the flow of the live chat service on website
• Coordinate various digital projects to ensure the flow of progress is efficient
• Conduct product and market research
• Create flyers, mailers, and other print marketing material
• Monitor and improve Search Engine Optimization (SEO)
• Assist with call-in customer inquiries and requests
• Create and coordinate email campaigns
• Assist with internal marketing development
• Coordinate online sales shipping and order fulfillment
• Complete other digital marketing projects as assigned
• Coordinate with Plant Manager to help plan employee events
• HTML/web maintenance

Digital Marketing Specialist Experience Required:

• Bachelor’s degree in business, marketing, or related field (preferred)
• Minimum 2 years of marketing and ad design experience

Digital Marketing Specialist Skills Required:

• Exceptionally positive attitude
• Teambuilding
• Excellent computer skills in MS Office
• Accepting to feedback and guidance
• Web design and management
• Creativity for advertisement concept and design
• IT experience for basic problem solving would be ideal
• Punctuality and reliable attendance
• Self-motivated, goal oriented and capable of working with little supervision
• Ability to organize and manage multiple priorities
• Good reading/writing skills
• Google Ads Certified
• Google Analytics Certified
• Graphic design
• Photography design and editing skills
• Videography design and editing skills

Digital Marketing Specialist Work requirements:

• Sitting at a desk for most of the workday
• General computer work including typing and looking at a monitor for most of the workday
• Working in a fast paced and stressful environment with competing deadlines and changing priorities
• Substitute in for various positions when needed
• Stay in sales-call queue throughout the workday to assist with inbound calls
• Using problem solving skills to fix problems

Job Type: Full-time

Pay: $18.00 – $25.00 per hour

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Paid time off

Schedule:

• 8 hour shift
• Monday to Friday

Supplemental Pay:

• Commission pay

Education:

• High school or equivalent (Preferred)

Experience:

• Digital Marketing: 1 year (Preferred)
• Social media marketing: 3 years (Preferred)

Work Location:

• One location

Work Remotely:

• No

Work Location: One location