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Job Description
Summary:
A Digital Account Executive for The Morning Call will work independently to increase digital revenue base by developing new business.
What you will do:
Prospecting strategy development to uncover new business opportunities
Develop and maintain a personal book of digital business, complete with monthly and quarterly revenue goals
Work independently to retain and upsell newly developed business through consistent campaign performance management
Stay abreast of emerging trends in digital products, technology, measurement and analytics
Utilize CRM for weekly reporting on account activity, pipeline and revenue around Key Categories
What you will bring:
Bachelorxe2x80x99s degree in marketing, systems, communications or a related field; or equivalent combination of education and experience
Minimum of five to eight years of sales experience or experience in an advertising division
Ability to work well both independently and as part of a team
A high level of professional communication ability
The ability to identify the current needs of the client base; communicate the benefits of our audience based marketing solutions as they relate to each need and then sell the appropriate campaign
Work through objections/concerns regarding costs, budgets and selling strategies
The ability to research problems and provide solutions
An understanding of the Companyxe2x80x99s digital products and as it relates to customers, prospects, and key trends
Have an understanding of how to grow and maintain market share. Ability to accurately develop forecasts and manage pipelines
Demonstrated record of success in a goal-oriented, highly accountable environment; in building customer-based revenue and in delivering customer solutions based on identified needs
Ability to work effectively across departments as part of a team
Ability to effectively manage time as it relates to focus on sales related activities
Candidates must have a valid driverxe2x80x99s license and vehicle insurance
Ability to prospect and set qualified weekly appointments
Ability to close digital business
Who we are:
The Morning Call is a Tribune Publishing newspaper, located in the thriving Lehigh Valley, the third-most populous region in the state, 60 miles north of Philadelphia and 90 miles west of New York City.
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