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Qualifications and Physical/Mental Requirements:
Specific Position Requirements:
Position Responsibilities:
License/Certificate
Position Overview:
Overall responsibility is to develop, manage and implement Trump International Hotel & Tower Chicago’s social media strategy, including marketing plans that leverage social media outlets. Responsible for development and maintenance of online content that attracts attention, generates interest and is easily shared with social networks.
Qualifications and Physical/Mental Requirements:
- Results oriented with an emphasis on both individual and team accountability.
- Relevant college degree or equivalent work experience.
- Excellent communication skills in the English language (oral and written).
- Able to sit, stand for long periods of time.
- Able to produce accurate work in a fast paced and high stress environment.
- Solid knowledge of social media platforms and the ability to remain ahead of the trends.
Specific Position Requirements:
- Excellent communication skills in the English language (oral and written).
- Solid knowledge of PC and Mac platforms, www, Microsoft office…, able to quickly learn computer software.
- Work with the PR Team and DOSM to evaluate the opportunity and integration of new social media tools and platforms.
- Implement the TIHTC Social Media Strategy, developing brand awareness, generating inbound traffic an encouraging product adoption.
- Strategic perspective by continuously developing our brand and integrating it into every aspect of the guest experience.
- Proactively participates in the comprehensive social media, marketing and PR efforts.
- Able to maximize results under tight budgetary restrictions.
- Actively participate in sales presentations, property tours and customer meetings.
- Support execution of annual marketing plans.
- Plan, conduct and attend meetings as requested.
- Support management of all local advertising, public relations and promotional activities.
- Comply with TIHTC’s brand standards and SOP’s.
- Perform other related duties as requested.
Position Responsibilities:
- Directly assist DOSM by managing appointments, calls, calendar and filing
- Coordinate VIP reservations per DOSM’s request
- Route welcome amenities, welcome cards, and any VIP requests
- Conduct room checks for all incoming journalists, photographers, and VIP’s per DOSM
- Coordinate all photo shoot and filming opportunities starting with an inquiry and coordinate within every department the photo shoot or filming will involve
- Create location agreements for each and every approved filming opportunity
- Maintain and manage TrumpChicagoHotel.com via Sabre
- Maintain and manage SixteenChicago.com via Cendyn
- Create rate flyers for BT
- Create invitations for client events, Group Sales Manager events, Deluxe Agency Sales Manager events, and Corporate Sales Manager events
- Update Month End Report with all social media reporting
- Track and pull Google Analytics
- Update and optimize sporting events, Chicago festivals, and any upcoming entertainment events within the Event Calendar
- Supervising the production of all print advertising material
- Coordinating with advertisers both print and digital to ensure proper brand messaging and involving MMGY when necessary
- Working with MMGY on direct buys and IO’s
- Upload all distributed press releases through MCC
- Create and distribute all Marketing Information Sheets for the hotel packages and consortia accounts
- Evaluate all marketing opportunities to present to DOSM for future involvement
- Create and route expense reports for DOSM
- Manage all hotel photography and logos
- Order business cards, bags, tissue paper, ribbon, Trump Chocolate and all client gifts for Sales Team
- Order any marketing material for Attaché
- Create seasonal eblast via FishBowl.com for Sixteen’s holiday offerings
- Supervising the production of marketing materials through MMGY and Atlas
- Maintaining all databases for Marketing, PR and Sales team via ConstantContact.com
- Working directly with PR team on any media leads and upcoming publications to ensure accuracy and coordination within the property
- Sending weekly Tweets as required
- Maintaining the Sales & Marketing Accounting checkbook
- Tracking all Time Off Requests from Sales and Marketing
- Responsible for reporting errors with EAttache to the Cendyn Team
- Working with DOSM and Sabre to coordinate marketing initiatives
- Develop & maintain social media strategy and supports marketing plans.
- Support development and maintenance of online content and shares with social networks.
- Establishes relationships with bloggers and other members of the online community.
- Supports coordinate with PR team and DOSM the integrations of social media tools and platforms.
- Day to day management of social media campaigns and activities (online advocacy, writing editorial, reputation management, community-outreach, promotions, competitive set tracking…)
- Manage presence in social networking sites including but not limited to Facebook, Twitter, Trip Advisor, You Tube, Pinterse…
- Advocate for the property within social media spaces and engage as appropriate.
- Monitor effective benchmarks for measuring the impact of social media programs (analyze, review, report).
- Regulate feedback insights gained from social media monitor to help evolve strategies
- Monitor trends in social media tools, trends and applications.
- Develop and issue monthly social media analytics reports, collect analytics & communicate results effectively.
- Professionally represent the hotel in community and industry organizations and events as required
- Be a leader and role model to all employees
- Must be self-motivated and able to work with minimal supervision
- Knowledge of hotel and competitive market
- The ability to offer any assistance possible to guests.
- The ability to respond properly to any hotel emergency or safety situation.
- The ability to perform other tasks or projects as assigned by hotel management and staff.
- Comply with TIHTC work rules and standards per the associate handbook and as directed by management.
- Work harmoniously and professionally with co-workers and management
License/Certificate
- Bachelor’s Degree or equivalent work experience
