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Full Job Description
Trustar Bank is a community bank conceived to meet the banking needs of businesses and individuals in the greater metropolitan Washington DC area. The Organizers of the Bank are experienced bankers, bank investors, and business professionals in the Bank’s target market area. Rapid consolidation in the Bank’s target market has created an opportunity for a community-based commercial bank.
A viable market, sufficient capital, engaged leadership, and strong management are critical success factors for any financial institution. Service differentiates one bank from another. As a community bank, Trustar Bank‘s strategy is to be a personalized alternative to larger, super-regional financial institutions that increasingly dominate the Bank’s primary market. Our mission statement emphasizes personal service, responsiveness, and a willingness to tailor products and services to meet the needs of our customers:
“At Trustar, our mission is to be your partner for financial success, to provide a sound investment for our shareholders, and to support our local community.”
“Our unique approach to financial services and our ‘can do’ attitude sets us apart from our competition. At Trustar, our philosophy is to provide customized banking solutions and top-notch service that truly addresses your individual needs.”
Trustar Bank is looking for an experienced and strategic Marketing Manager to design, create and deliver marketing and communications programs to support the expansion and growth of the Bank and Mortgage services and products. The Marketing Manager will follow all established policies and procedures of the Bank.
Summary of Job Duties:
- Manages the effective communication of the Bank and Mortgage company with the public and maintains the Company’s favorable public image through social media, public events, and other media.
- Orders marketing supplies, brochures, etc..
- Maintains marketing book: ensures all promotions, articles, ads, etc. are included and updated.
- Responsible for maintaining the organization of the Marketing room to include monthly inventory, ordering replacement marketing items as used and serving as the go to for employees to request marketing materials.
- Creates, organizes, maintains, revises, and delivers marketing materials such as promotions, flyers, presentations, articles, etc. to the public and staff as needed.
- Manage marketing request ticket system daily to ensure all departments have timely responses to requests.
- Create and manages marketing budget spreadsheet while updating daily. Maintains expense and budget tracking for Marketing, Advertising, Sponsorships, and other departmental G/L items.
- Arranges preparatory meetings for trade shows, seminars and events.
- Development of draft advertising layouts and text for marketing materials and presenting to management for approval and review.
- Responsible for gathering materials about competitive companies in our field.
- Consulting with the printing company and design representatives on the requirements of projects.
- Preparation of press releases, website updates and event announcements as needed.
- Primary contact for sponsorship inquiries and coordination of approved programs, ensuring that sponsorships are completed before presenting to senior management.
- Responsible for corporate events to include catered events, staff events, annual shareholder meeting, keynote speaker and presentations to customers or prospective customers to include preparing invitations, event agenda, track payments or refunds and registration forms for events, as well as follow-up thank you notes, etc.
- Works collaboratively with Bank, Mortgage and outside individuals and groups
- Responsible for design and maintenance of the website.
- Serves as liaison between outside printers/suppliers and other marketing related vendors.
- Collects data about consumers, competitors, and market conditions and configures for analysis. Collects internal data using appropriate techniques and software.
Skills and Specifications:
- Must possess strong writing and grammatical skills and the ability to interpret financials to tell a story.
- Excellent analytical and presentation skills including skills to handle many assignments simultaneously.
- Work efficiently under pressure and firm deadlines, both individually and as part of a team.
- Exhibit great creativity and resourcefulness.
- Excellent effectual communication skills are required as well as having equally effective people skills to work with clients.
- Excellent problem-solving skills necessary.
- Advanced knowledge of marketing principles, while understanding new technologies.
- Strong copyright skills and ability to rework technical aspects for a broad range of audience.
- Strong research skills to acquire market information and answer questions from team of managers, members, clients and public.
- Exhibit a high level of professionalism in conduct and appearance while creating an approachable and collaborative work environment.
- Demonstrate ability to solve problems, analyze systems and data and suggest appropriate solutions.
- Highly self-motivated individual, competent, energetic, and creative.
Requirements:
- Bachelor’s degree in Marketing, Communications or Public Relations or another field required.
- 10+ Years experience in a marketing role required to include customer relations, event planning or combination thereof. Prior experience in the banking or financial services industry is highly preferred.
- Strong social media experience and acumen.
- Proficient computer skills including MS Word and Excel.
- Superior communication skills are required both written and verbal.
Trustar Bank has grown rapidly since it’s start in 2019. With an all-star team and fast-paced environment, this is an exciting opportunity to help build the Marketing Team. We also provide an outstanding benefits package to include a NO deductible health care plan, a strong 401(k) with discretionary company match, LifeLock Premier for all employees and a generous PTO plan. We are an Equal Opportunity Employer.
