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Full Job Description
The Director, Digital Marketing (DDM) manages the school’s paid and organic marketing efforts on various external platforms and sites to advance the school’s brand reputation and to convert student prospects to leads, leads to admits and admits to accepts.
The DDM collaborates closely with Marketing and Communications (MarComm) department members, with partners from programs and centers and with digital marketing agency contacts to set and achieve brand and recruitment goals and strategies, and to create supporting initiatives and messaging. In addition, this role will work with the school’s senior leadership team to advance the School’s strategic priorities through all initiatives.
The DMM should have demonstrated knexperience in brand marketing and be up-to-date with marketing services offered by Google, LinkedIn, Meta and TikTok with a firm grasp of nurture campaigns and admissions’ CRM capabilities so that efforts can be designed expressly to convert along the marketing funnel. UCLA Anderson’s web page content related to the prospect}s/admit’s decision will be optimized by the DMM to facilitate conversion.
He/she will oversee the School’s advertising budget and work collaboratively with individual programs to help manage their advertising budgets, as appropriate. He/she will also establish and track KPIs for all assigned initiatives.
Percentage of Time:
100
Shift Start:
8:00 am
Shift End:
5:00 pm
Qualifications for Position
18
Records
Qualifications
Required/Preferred
Demonstrated ability to create and executive strategic plans, including budget and performance metrics.
Required
Outstanding interpersonal communication skills, with a proven ability to work collaboratively in teams.
Required
Superior written and oral communication skils.
Required
Extensive knowledge of the principles, practices and trends in business management and business management education. Ability to keep current on relevant higher education, business and policy issues relevant to Anderson strategic planning.
Required
Advanced knowledge of digital marketing campaign design and function.
Required
Exceptional ability to communicate campaign needs and performance.
Required
Experience in campaign creation and implementation on Google, Meta, LinkedIn, Slate and Salesforce.
Required
Advanced knowledge of campaign data metrics and ability to analyze.
Required
Advanced ability to construct advertising narratives and messaging.
Required
Knowledge of campaign administration within Google, Meta, LinkedIn platforms.
Preferred
Advanced knowledge of drip campaign administration, focused on Slate, EMMA and Salesforce.
Required
Experience managing marketing personnel.
Required
Working knowledge of SEO.
Required
Advanced knowledge in web page information architecture.
Preferred
Advanced knowledge in brand strategy and marketing.
Required
Ability to write and edit content for the web.
Preferred
Ability to develop, then execute timelines to efficiently meet deadlines.
Required
Ability to adapt to changing priorities; to complete work in a timely manner when faced with competing requests, changes in assignments and heavy workload.
Required
Additional Posting Information
Bargaining Unit:
99-Policy Covered
Application Deadline:
08-12-2023
External Posting Date:
