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Full Job Description
How You’ll Rock the Role
- Work with the advertising team to help research, develop, and implement media plans for all UMG Nashville artists
- Identify target audiences and analyze their characteristics, behaviors, and media habits
- Assist in the creation and execution of online advertising campaigns, including post-campaign ad reports
- Track performance of active campaigns and provide optimizations to help maximize impact
- Monitor media for pacing, delivery, placement, and flight dates in tandem with the media buying team
- Facilitate campaign requests across the digital, out-of-home, radio, TV, and streaming spaces
- Assist in the marketing of UMG Nashville merchandise and label/artist e-commerce initiatives
- Provide recommendations on landing pages, websites, and overall user experience to optimize paid conversions
- Understand pixel implementation on websites for data collection and conversion tracking
- Manage industry schedules to help ensure the team is meeting campaign deliverables in a timely manner (i.e. award voting periods, key events, etc.)
- Help maintain artist budgets and assist with invoicing, billing, and payments for all ad campaigns
- Analyze insights from past campaigns as well as platform trends to make recommendations for improved performance
- Implement test initiatives such as A/B testing, multivariate testing, offer testing, etc.
- Create presentation decks and documents for campaigns, partnership opportunities, and company pitches
- Brainstorm and aid in the creation and development of new label initiatives and platforms
- Work cross-departmentally on various company and brand activations
- Coordinate meetings and correspondence with internal teams and third party partners
- Other duties and responsibilities as assigned
What We’re Looking For
- Ability to multi-task and prioritize effectively within a fast-past environment
- Ability to carry out projects/tasks with limited supervision
- Advertising / media buying experience preferred, but not required
- Familiarity with backend ad platforms such as Meta, Google, TikTok, Snapchat, Twitter, and other DSPs
- Proficiency in Excel, Word, and PowerPoint with ability to build compelling reports detailing campaign successes, ROI and learnings
- Experience with Google Analytics, Google Insights, Datorama, Linkfire
- Strong organizational and computer skills
- Strong written and oral communication skills
- Passionate music fan with knowledge of the Country music industry
- Bachelor’s Degree
This is the pay range that Magnit reasonably expects to pay for this position: $15.00/hour-$19.00/hour******Benefits: Medical, Dental, Vision, 401K
