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Job Description
Senior Producer
Summary of Position
Reporting to the director of content strategy, the senior producer will craft messaging and content for the UNH master brand for the university’s primary audiences, including but not limited to, prospective students and their families, alumni and donors, and New Hampshire stakeholders in government and business. The senior producer will concept and execute messaging and content across all channels and platforms, both within the context of a specific marketing campaign and in service of general brand awareness. This will include serving as the lead copywriter on multiple high-visibility projects, with the creative agility to tell UNH’s story through print, web, paid social media, digital advertising, out-of-home marketing and television placements as part of an integrated and dynamic creative team.
This senior-level creative professional will:
• Concept big ideas and shape messaging direction for multiple concurrent short- and long-term projects directed at a range of key stakeholders within and beyond the university, in close collaboration with the director of content strategy
• Serve as the copy lead on cross-functional marketing and creative teams in the development of campaign messaging, bringing marketing priorities to life through cohesive, compelling storytelling across strategic platforms, including print collateral, webpages, paid social media and digital advertising
• Collaborate extensively with colleagues in cross-functional teams (marketers, designers, videographers) to help build a consistent brand voice and tell a coherent story across digital, print, social, broadcast and multimedia.
• The senior producer will serve as a big picture copywriter, helping to turn marketing and enrollment goals into relevant and actionable creative for a variety of audiences, as well as a hands-on, detail-oriented content executor with the ability to adapt campaign themes across a variety of touchpoints; this will include print collateral, scripts for social media videos and promotional videos, OTT campaign development, email marketing and web copy.
• The senior producer will also be the lead content writer for web editorial across CPA-owned entities on UNH.edu, helping to establish and ensure a consistent and compelling brand voice across our web platform.
Acceptable minimum level of education
Bachelor’s
Acceptable minimum years of experience
7-10 years
Additional Job Information
UNH is a federal contractor within the meaning of the Executive Order on Ensuring Adequate COVID Safety Protocols for Federal Contractors. This position may require that you be vaccinated against COVID-19 in the future, unless you apply for and receive a religious or medical exemption. You may not test out of this requirement.
Other minimum qualifications
Bachelor’s degree, preferably in English, communications, journalism or marketing. A minimum of seven years of experience in writing, advertising, communications, marketing or related fields, preferably in collaborative teams. Strong writing skills with attention to audience and tone. Ability to work across multiple channels, including agility with writing for video, email marketing, social media, web and digital advertising. Familiarity with SEO and/or agency/in-house experience a plus. Portfolio that demonstrates writing and campaign creative work is required.
Salary Information
Salary is complemented by a comprehensive benefits package which includes medical, dental, retirement, tuition, and paid time off.
Quick link for Posting
https://jobs.usnh.edu/postings/46674
EEO Statement
The University System of New Hampshire is an Equal Opportunity/Equal Access/Affirmative Action employer. The University System is committed to creating an environment that values and supports diversity and inclusiveness across our campus communities and encourages applications from qualified individuals who will help us achieve this mission. The University System prohibits discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, genetic information, veteran status, or marital status.
Institution Information
The University of New Hampshire is an R1 Carnegie classification research institution providing comprehensive, high-quality undergraduate and graduate programs of distinction. UNH is located in Durham on a 188-acre campus, 60 miles north of Boston and 8 miles from the Atlantic coast and is convenient to New Hampshire’s lakes and mountains. There is a student enrollment of 13,000 students, with a full-time faculty of over 600, offering 90 undergraduate and more than 70 graduate programs. The University actively promotes a dynamic learning environment in which qualified individuals of differing perspectives, life experiences, and cultural backgrounds pursue academic goals with mutual respect and shared inquiry.
The UNH Diversity Resource Guide with information and programming available in the seacoast area, New Hampshire, and the region can be found here: https://www.unh.edu/hr/diversity-resource-guide
Duty/Responsibility
Concept and execute marketing content and creative for the strategic areas of undergraduate and graduate enrollment, alumni engagement, and donor philanthropy
Serve as the lead web content writer for CPA-owned pages across UNH.EDU
Keep abreast of and inform colleagues of new/emerging trends in higher education marketing and communications; other duties as assigned
Documents Needed to Apply
Required Documents
1. Resume/Vita
2. Cover Letter
