University of Oklahoma Hiring for Director of Marketing at Norman, OK Full Time

The Director of Marketing, OU Online is responsible for planning, directing, and executing marketing initiatives that
drive enrollment for OU Online. Highly data-driven and marketing performance-oriented, the Director leads the organization in all areas
related to marketing, communications and PR. This position collaborates very closely with an Online Program Manager partner. The Director
oversees marketing initiatives from strategy through to completion and ensures that efforts are appropriately prioritized and managed to
both achieve the mission and enrollment goals for the University of Oklahoma and are aligned with broader university marketing initiatives.
This position reports to the Vice President of Online Learning and collaborates with the Office of Marketing and Communications.

Roles and Responsibilities:

• Marketing Overall strategy to Develop overarching marketing strategies and
  plans by online programs to ensure recruitment and retention marketing efforts for prospective students across all traditional and digital
  mediums and optimal messaging for the appropriate target audience.
• Ensure strategies, plans, and execution are highly integrated
  with other marketing functions including creative, communications, events, and marketing operations.
• Strategic Communication leads
  the development and implementation of multi-channel marketing and communications strategies, ensuring an integrated approach across all
  media and platforms.
• Develop, implement, augment, and regularly update an integrated strategic communications plan to:Advance OU
  Online’s strategic vision and brand identity as part of the University of Oklahoma.
• Broaden local, state, and national awareness
  and value of online graduate programs and their impacts on the economic, societal, and intellectual prosperity of Oklahomans.
• Manage marketing and advertising budget, vendor relationships, and invoice processing in consultation with the VP of Online Learning and
  the Department of Marketing and Communications to ensure alignment with strategic goals and priorities.
• Develop and oversee an
  annual marketing budget and ensure that media and creative investments are allocated effectively to achieve identified KPIs and enrollment
  goals.
• Manage multiple partner agencies relationships that work with OU OnlineServe as the point of contact for all topics related
  to marketing with partners, vendors, and stakeholders.
• Serve as the primary marketing point-of-contact for and maintain healthy
  relationships with OU Online program leadership and OPM personnel working on program marketing.
• Become the go-to campus resource
  for best practices in marketing to post-traditional students.
• Research innovative approaches to post-traditional student marketing
  and recommend strategies that keep the OU Online in the top consideration set with prospective students.

Qualifications:

• Required Education: Bachelor’s Degree or equivalent combination of education/job related
  experience, AND 72 months of digital marketing, higher education marketing, advertising, and brand positioning experience 

Skills:

• Knowledge of current marketing & advertising trends and online content management highly
  desirable.
• Excellent ability to develop and execute against strategic integrated multichannel marketing plans.
• Strong
  understanding of how to implement and integrate digital marketing channels including SEO/SEM, emails/CRM platforms, website content
  management, analytics; knowledge of Slate platform highly desirable.
• Exceptional knowledge of current digital and integrated
  marketing tools and tactics, and trends.
• Extensive experience in optimizing marketing processes from brand/program awareness to
  conversion to retention
• Ability to clearly articulate (written and verbal) strategies and plans to achieve goals.
• Demonstrated ability to analyze and synthesize data and glean actionable insights that inform strategy.
• Excellent analytical
  and problem-solving skills.
• Collegial self-starter who can take the initiative, work proactively both independently and as part of
  a marketing communications team.
• Results-oriented with high standards for self and team.
• Proven track record of developing
  and leading direct reports, and providing support to internal teams and external partners.
• Strong project management and
  organizational skills.
• Experience managing a budget, interdepartmental and external vendor relationships.
• Demonstrated
  experience effectively leading and directly managing teams.
• Demonstrated understanding of, and appreciation for, cultural practices
  and global perspectives

Departmental Preferences:

• Master’s Degree
• 7-10 years
  marketing, digital marketing, lead generation, brand positioning, advertising and higher education marketing experience

Supervision: 1 – 5 Staff members as future positions are created

To apply, please visit: https://ou.taleo.net/careersection/2/jobdetail.ftl?job=214271&tz=GMT-06%3A00&tzname=America%2FChicago

The University of Oklahoma is an Equal Opportunity Employer. Protected veterans and individuals with disabilities are encouraged to
apply.