University of the District of Columbia Hiring for Social Media Manager at Washington, DC Full Time

Number of Vacancies: 1

Area of Consideration: Open to The Public

Position Status: Full-Time, Regular

Pay Plan, Series & Grade: DS0058/5

Salary Range: $69,961- $88,623

Closing Date: Open Until Filled

Location: 4200 Connecticut Ave NW, Washington, DC 20008

Brief Description of Duties

Under the direction of the Vice President of Marketing and Communications, the Social Media Manager will be responsible for developing and executing the University’s social media strategy. The Social Media Manager will initiate collaboration with colleagues, alumni, and students, leverage institutional initiatives, and implement best practices and market trends to launch multifaceted social media tactics that meet marketing and communication goals. The Social Media Manager will successfully yield outcomes that enhance the awareness of the University and its priorities, engage and grow target audiences, drive enrollments and retention, and increase the share of voice across all social media platforms.

Essential Duties and Responsibilities

• Develop a communication and engagement strategy for all social media channels to effectively meets department goals. across growth, engagement, and audience development.
• Develop and maintain a social media content calendar that aligns with the department deadlines.
• Generate, edit, plan, publish and share engaging content daily, including creating and curating copy photos/images, video/clips, written, and audio/podcast.
• Develop content, campaigns, and initiatives across each social media channel that serves diverse audiences, including prospective and current students and alumni.
• Maintain an engaging and consistent voice that aligns with the University’s brand.
• Collaborate with other units across the University to ensure brand consistency
• Communicate with followers, respond to queries promptly and monitor customer reviews
• Suggest and implement new features and functionality to grow brand awareness and support business goals.
• Design, create and manage promotions and social advertising, and event campaigns.
• Monitor, listen, and respond to users, including designing content that facilitates social conversation.
• Monitor SEO and web traffic metrics.
• Perform research on current benchmark trends and audience preferences.
• Establish key performance targets, track and analyze campaign and content performance, assess and translate data into recommendations and plans for modifying and informing future campaigns.
• Produce robust reports for department leadership that demonstrate reach and performance.
• Establish institution-wide best practice social media guidelines and processes.
• Monitor and report trends in social media tools, applications, channels, design, and strategy.
• Stay up-to-date with current technologies and trends in social media, design tools, and applications.
• Performs other related duties as assigned.

Minimum Job Requirements

• Bachelor’s degree, preferably in communications, journalism, marketing, or similar field. Master’s degree preferred.
• Five (5) years of related experience in social media management with a demonstrated proficiency and creativity in social media.

Required Competencies

• Ability to attend University-related events/activities on evenings/weekends for social media coverage
• Excellent copywriting and copy-editing skills
• Highly effective communicator with the ability to deliver creative content (text, image, and video) for diverse audiences
• Understanding of copywriting, graphic design, layout, and publishing best practices and principles.
• Strong knowledge of communication and marketing principles
• Collaborative with experience with online community building
• Proficiency with social media tools and software (i.e., Sprout, Canva, Live-Streaming events, Gather Voices, etc.)
• Solid knowledge of SEO, keyword research, and Google Analytics
• Experience with social media reporting and analysis
• Strong attention to detail.
• Strong interpersonal and communication skills
• Ability to handle and prioritize multiple tasks in a fast-paced team environment
• Strong organizational and project management skills with the ability to prioritize and follow through effectively, a track record of achievement in meeting deadlines
• Proficient in taking and capturing compelling photography and photo editing experience
• Hands-on experience in creating and deploying video and digital content
• Current with the latest digital technologies and social media trends
• Ability to establish goals and objectives that support the strategic plan
• Ability to effectively plan, delegate, and supervise the work of others
• Willingness to share own ideas, even amongst senior staff
• Working knowledge of content management systems, web design/HTML coding, and digital graphics production Proficient with design and video editing/production software and tools required, including but not limited to, Adobe Creative Cloud (Photoshop, InDesign, Premiere Pro)
• Direct experience working in higher education, preferred

Collective Bargaining Unit (Union): This position is not part of the collective bargaining unit.

Employment Benefits: Selectee will be eligible for health and life insurance, annual (vacation) and sick leave and will be covered under the University of the District of Columbia’ s retirement plan (TIAA).

Equal Opportunity Employer: The District of Columbia Government is an Equal Opportunity Employer. All qualified candidates will receive consideration without regard to race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, family responsibilities, matriculation, physical handicap, or political affiliation.

Notice of Non-Discrimination: In accordance with the D.C. Human Rights Act of 1977, as amended, D.C. Official Code, Section 2-1401.01 et. seq., (Act) the University of the District of Columbia does not discriminate on the basis of actual or perceived actual race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family responsibilities, matriculation, political affiliation, marital status, personal appearance, genetic information, familial status, source of income, status as a victim of an intrafamily offense, place of residence or business, or status as a covered veteran, as provided for and to the extent required by District and Federal statutes and regulations. Sexual harassment is a form of sex discrimination which is also prohibited by the Act. In addition, harassment based on any of the above protected categories is prohibited by the Act. Discrimination in violation of the Act will not be tolerated. Violators will be subject to disciplinary action.

Veterans Preference: Applicants claiming veterans preference must submit official proof at the time of application.

Visa Sponsorship: At this time, the University of the District of Columbia does not provide sponsorship for visas (e.g. H-1B). This position is also ineligible for Optional Practical Training (OPT).

Residency Preference: A person applying for a position who is a bona fide District resident at the time of application for the position, may be awarded a 10-point residency preference over non-District applicants, unless the person declines the preference points. If selected, the person shall be required to present no less than 8 proofs of bona fide District residency on or before the effective date of the appointment and maintain such residency for 7 consecutive years from the effective date of the appointment. Failure to maintain bona fide District residency for the 7-year period will result in forfeiture of employment.

Drug-Free Workplace: Pursuant to the requirements of the Drug-Free Workplace Act of 1988, the individual selected to fill this position will, as a condition of employment, be required to notify his/her immediate supervisor, in writing, not later than five (5) days after conviction of any criminal drug statute occurring in the workplace.

Background Investigation: Employment with the University of the District of Columbia is contingent upon a satisfactory background investigation. The determination of a “satisfactory background investigation” is made at the sole discretion of the University of the District of Columbia. The University may refuse to hire a finalist, rescind an offer of employment to a finalist or review and may terminate the employment of a current employee based on the results of a background investigation.

Disposition of Resume: Resumes received outside the area of consideration and/or after the closing date will not be given consideration. You must resubmit your resume to receive consideration for any subsequent advertised position vacancies. For the purpose of employment, resumes are not considered job applications. Therefore, if selected for employment a UDC application will be required.

Job Offers: Official Job Offers are made by the University of the District of Columbia, Office of Talent Management only.

Contact Information: All inquiries related to employment and job applications should be directed to UDC Office of Talent Management at (202) 274-5380.

The University of the District of Columbia is an Equal Opportunity/Affirmative Action institution. Minorities, women, veterans and persons with disabilities are encouraged to apply. For a full version of the University’s EO Policy Statement, please visit: https://www.udc.edu/human-resources/equal-opportunity/ .