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Full Job Description
About Us:
Responsibilities
1. Ensure that hotels are fully activated on their respective brand’s website and their vanity site and, if appropriate, in-language global sites.
Additional Responsibilities
QUALIFICATIONS
EDUCATION and/or EXPERIENCE
At Pyramid Global Hospitality, people come first. As a company that values its employees, Pyramid Global Hospitality is dedicated to creating a supportive and inclusive work environment that fosters diversity, growth, development, and wellbeing. Our commitment to a People First culture is reflected in our approach to employee development, employee benefits and our dedication to building meaningful relationships.
Pyramid Global Hospitality offers a range of employment benefits, including comprehensive health insurance, retirement plans, and paid time off, as well as unique perks such as on-site wellness programs, local discounts, and employee rates on hotel stays. In addition, Pyramid Global Hospitality is committed to providing ongoing training and development opportunities to help our people build the skills and knowledge they need to advance their careers.
Whether you are just starting out in the hospitality industry or are a seasoned professional, Pyramid Global Hospitality offers a supportive and collaborative work environment that encourages growth and fosters success, in over 230 properties worldwide. Join their team and experience the benefits of working for a company that values its employees and is committed to creating exceptional guest experiences.
Check out this video for more information on our great company!
Location Description:
What sets us apart? Our culture, full benefit plans, including 401k with a company match and our lucrative bonus programs, to name a few. We are looking for talented people who have a genuine passion for service. Our Core Values involve personal development, people, and a desire for wanting them to succeed. We believe each member of our team has a key part to play in our delivery of outstanding service and memorable experiences for each guest. We want a hotel that people want to come to, not through. Find out today what a career with Pyramid Global Hospitality can mean for you!
Overview:
The Digital Marketing Manager is responsible for executing Pyramid’s e-commerce strategy at the regional and hotel level and ensuring that individual hotels activate their digital channels, including CRM, SEM, SEO, OTAs, metasearch, social and digital communication. This role collaborates with the regional e-commerce directors, and property teams to ensure hotel e-commerce tactics are consistently active, funded, and following best practices. The digital marketing manager is a member of the Pyramid E-Commerce Team. The manager is expected to share and develop best practices, positively impact RevPar, manage e-commerce budgets, develop brand hotel e-commerce expertise, and deploy solutions that further and support the weekly, monthly, and annual goals of each hotel. Specifically, this position will work with hotels to ensure they are fully activated online to take full advantage of advertising, pricing, positioning, packaging, photography, and content on all e-commerce websites, including Brand.com, vanity, or independent hotel sites. This role reports to the Regional Director of E-commerce.
Responsibilities
1. Ensure that hotels are fully activated on their respective brand’s website and their vanity site and, if appropriate, in-language global sites.
a. Implementing and managing the Hotel Web Sites on Brand.com and its global sites, including updating content and imagery.
i. Conduct regular audits of Brand.com Hotel Web Sites to ensure each hotel is optimized for high-quality custom images, content, links, and work
with hotels on corrective action.
ii. Manage the pull-through and activation of key corporate e-commerce projects (e.g., new Brand.com Hotel Web Sites, vanity web sites)
ii. Manage the pull-through and activation of key corporate e-commerce projects (e.g., new Brand.com Hotel Web Sites, vanity web sites)
b. Marketing the Brand.com Hotel Web Sites including SEO, SEM, Metasearch and other supporting digital media
i. Coordinate execution of online marketing efforts through approved agencies/vendors.
ii. Provide tracking, analysis, and reporting on the effectiveness of e-commerce tactics.
ii. Provide tracking, analysis, and reporting on the effectiveness of e-commerce tactics.
c. Where appropriate, recommend new features or functionality to incorporate into Pyramid’s e-commerce strategy.
d. Ensure that all web sites, content, collateral, tactics, etc., for all hotels within a region comply with Brand’s Internet Brand Standards and Policies.
2. Verify that hotels are fully activating and optimizing their presence on approved digital channels
a. Ensure that all hotels are participating in approved digital channels.
b. Regularly audit content, images, and star ratings on e-channels, and work with hotels to make appropriate corrections
c. Execute hotel/cluster digital marketing tactics
d. Collaborate with and support regional e-commerce directors to audit hotel performance on digital channels.
3. Employ digital marketing strategies and tactics to drive revenue for hotels, including:
a. Use search engine optimization, paid search, email marketing, and other online marketing tactics to increase penetration with target customers
b. Collaborate closely with the Regional E-commerce directors to execute/pull through online Brand and Independent hotel marketing strategies and
plans.
c. Use B2B e-tools to grow online bookings for Group and Corporate business in cluster hotels
4. E-Commerce Communication, Training, and Education:
a. Cultivate relationships and communicate with property DOM’s, GMs, etc., to raise their awareness, understanding and motivation to support digital
tactics and channels for their hotels.
b. Participate in regularly-scheduled e-commerce team and hotel conference calls/web calls to review performance, share best practices, and
troubleshoot issues. Follow-up on open items.
c. Develop other regional-level e-commerce communications, as appropriate.
Additional Responsibilities
- Performs all duties and responsibilities in a timely and efficient manner, following established company policies to achieve this position’s overall objectives.
- Maintains a favorable working relationship with all other company team members to foster and promote a cooperative and harmonious working climate conducive to maximum employee morale, productivity and efficiency, and effectiveness.
- Project at all times a favorable image of Pyramid Global Hospitality to promote its objectives and foster and enhance public recognition and acceptance of all its areas of endeavor.
Qualifications:
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below represent the knowledge, skill, and/or ability required..
EDUCATION and/or EXPERIENCE
- 1 or more years of e-commerce, marketing, or digital marketing experience in the hospitality industry
- University degree in hospitality management, marketing, technology, or business preferred
- Strong understanding of traditional and online marketing
- The ideal candidate will have hotel property experience, hotel field marketing experience, independent hotel or brand e-commerce experience, or equivalent.
- An understanding of hospitality CRM platforms, ability to execute email marketing campaigns and knowledge of email marketing best practices preferred.
- Works well in a collaborative environment.
- Very detail-oriented and analytical
Compensation Range: The compensation for this position is $60,000.00/Yr. – $65,000.00/Yr. based on qualifications and experience.
