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Full Job Description
The Sr. Copywriter is responsible for creating and enforcing the overall brand voice and tone for Vans. Ensures consistency of voice in all communications and accountable for consumer facing copy and narrative across all channels including seasonal product communication, email, product descriptions, press kits, campaign narratives, event collateral and miscellaneous projects.
You are a concept and idea-driven thinker who enjoys ideating and collaborating with cross-functional teams as part of your process. You are passionate about the power of evoking ideas and translating them into clear, succinct, and engaging writing across the Vans consumer experience. You are a multi-hyphenate creative with skills and interests that go beyond copywriting, and bring a unique POV to your creative style.
You are tapped into the pulse of the consumer, what inspires them, and activates them. A strong passion for and commitment to creating an authentic voice for the brand is expected.
In your role, you will be applying the marketing strategy, formulating guidelines, executing and writing against them as well. With your knowledge and skill set, you will closely with Consumer Category teams, inclusive of Creative, Brand and Product teams to ensure they are well versed in the strategy and point of view of all communication. You will be instrumental in creating work as well as supervising both internal and external partners’ development and regional versioning. You will also partner with cross-functional teams and will be expected to form strong working relationships across the organization.
Join the Vans Family
Vans® is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the creative voyagers within our company and community. For them, creativity is about the journey, not just the output. Our mission is to empower everyone to use creativity to discover themselves. Our vision is to create a world where anyone can be their unique self.
At Vans, our culture sets us apart and influences everything we do. We are driven by our five values: We have HEART – also referred to as the “Van Doren Spirit”. We are relentlessly CURIOUS about our consumers and the world around us. We are UNAPOLOGETICALLY AUTHENTIC and whole heartedly believe the most “Off the Wall” thing you can do is be yourself. We are driven by a spirit of INGENUITY. And we are passionate about local COMMUNITIES. And most of all, we are a family that has fun together.
At Vans we empower creative exploration and inspire youth culture through a commitment to inclusivity. We welcome anyone and everyone into our global family and proudly celebrate and environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential.
By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life. We live for what we do.
As of October 18, 2021, this position requires proof of being fully vaccinated for COVID-19 on the first day of employment, absent need for medical or religious accommodation or other exemption as allowed by state or local law. Further information provided during the recruitment process.
How You Will Make a Difference
What you will do:
- Work with all Product Managers to craft concise product descriptions, learn seasonal product lines and technologies.
- Responsible for collaborating on concept development and creative copy for Global Campaigns
How you will do it:
- Collaborating with Marketing and Product team members to develop and communicate brand positioning and messaging.
- Effectively communicate to the consumer our product features, benefits, technologies and usages.
- Differentiate products through effective product-specific copywriting.
- Use correct spelling, grammar, punctuation and structure throughout all materials created.
- Remain current on industry trends and technology and understand consumer research.
What success looks like:
- Forming and communicating the Vans voice consistently across all channels while forming guidelines for regional adoption.
- Understand, distill and communicate complex construction, material and consumer-centric features.
Free To Be, Inclusion & Diversity
As a mission-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
Skills for Success
Years of Related Professional Experience: 7+ years in creative writing, campaign development and product writing experience, preferably within the retail industry. Digital experience in an agency setting or retail industry is a plus.
Educational Position Requirements:
A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.
What we expect you already know:
- Proven experience writing for different audiences in different voices.
- Fluency in current advertising creativity, writing, strategy, design, and culture trends expected.
- Excellent written and verbal communication skills.
- Detail oriented with an exceptional talent for proofreading.
- Ability to work independently and prioritize projects effectively.
- Ability to handle multiple projects simultaneously in a deadline-driven environment.
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Basic computer skills and Microsoft Office and Keynote programs
- Experience with Adobe Creative Suite is a plus
What we will teach you:
- Internal systems at Vans and across VF
- Cross-functional partnerships
- Global accumen
VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Perservere.
What’s in it For You
We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.
Our Parent Company, VF Corporation
VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com
We just have one question. Are you in?
Pay Range:
$79,056.00 USD – $118,584.00 USD annually
Incentive Potential:
This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.
Benefits at VF Corporation:
You can review a general overview of each benefit program offered, including this year’s medical plan rates on
www.MyVFbenefits.com
and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.
Please note, our pay ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.
R-20230315-0047
