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About Your Role
Duties and Responsibilities
Required Skills and Abilities
Education and Experience
Benefits Include
Director of Marketing & Sales
About Us
Velocity is a high-end classic car restoration facility in Cantonment, Florida. The company elevates the classic vehicle experience by modernizing vintage vehicles. Originally heralded as a leading
specialty restoration shop for Classic Ford Broncos winning major industry awards, it is growing into a complete vehicle production facility. Velocity produces “restomod” restorations where vintage
vehicles are upgraded with modern parts, drivetrain, and technology making them functionally new while maintaining an original or vintage aesthetic. The company has pioneered a custom classic
vehicle renovation via an assembly line process, ensuring a high level of quality control, with a known price, and significantly decreased build time. We have a talented team of 100+ employees and a 135,000 square foot facility where we are continuing to add additional production lines and new vehicle offerings.
Job Description
Velocity is seeking an experienced Director of Marketing & Sales, responsible for the driving performance and growth of the marketing and sales departments. This person should have
demonstrated experience in marketing and sales management, with preference for previous roles in the custom vehicle industry. Success in this position will be setting and executing the strategic & creative marketing plan and sales direction to create opportunities for the company, specific focus and understanding of digital marketing strategies will be key. The Director of Marketing & Sales will develop and oversee the execution of engaging marketing, develop sales strategy, and meet the goals for revenue growth. This position will be responsible for the company’s brand, make creative decisions, and drive strategies to increase product awareness by observing the market, competitors, and industry trends. The Director of Marketing & Sales will also oversee brand partnerships, trade shows, and major events. Reports To Chief Executive Officer.
About Your Role
- Seamlessly move between marketing and sales departments setting direction, managing resources, and growing individuals within their teams.
- Digitally fluent and in depth understanding of digital marketing strategies including SEO, SEM, PPC, Email, social media, and display advertising.
- Possess a deep desire to continually stay in front of the latest trends.
- Set the visual and brand tone of the company and be comfortable working in the luxury automotive industry with high-net-worth clients.
- Make analytical and strategic decisions based on data and numbers.
- Set overall direction for the brand but also have an eye out for individual pieces of content.
- Be the “go to” person for people to look to for creative decisions.
- Participate in the hiring, training, and developing of sales and marketing departmental employees as well as oversee third-party contracts.
Duties and Responsibilities
- Promoting the company’s existing brands and introducing new products to the market.
- Setting Sales strategy, policy, systems, and tracking key performance indicators.
- Profit and Loss accountability for Marketing and Sales, driving and forecasting revenue monthly, quarterly, and annually to ensure continued growth plans.
- Analyze, prepare, schedule, and execute a multi-million-dollar department budget.
- Set compensation and On-Target Earnings for the sales team and ensure meeting sales quotas and goals.
- Researching and developing marketing opportunities and plans, understanding consumer requirements, identifying market trends, and suggesting system improvements to achieve the company’s marketing goals.
- Gathering, investigating, and summarizing market research and staying abreast of competitor positioning.
- Contributing to new business development initiatives.
- Planning and overseeing all marketing and advertising campaigns.
- Growing and developing the in-house marketing team and building a network of reliable external agencies and marketing professionals.
- Recruiting, training, scheduling, coaching, and managing marketing and sales teams to meet sales and marketing human resource objectives.
- Maintaining relationships with important clients by making visits, understanding their needs, and anticipating new marketing opportunities.
- Staying current in the collector car industry by attending educational opportunities, conferences, and workshops, reading publications, and maintaining personal and professional networks.
Required Skills and Abilities
- Excellent analytical and networking skills
- Car enthusiast and/or experience in the automotive industry
- Creative and entrepreneurial spirit
- Excellent leadership, communication, and decision-making skills
- Exceptional knowledge of marketing/sales techniques and platforms
- Proven ability to plan and manage budgets
- Ability to work a minimum of 45 hours per week, on call as needed.
- Valid driver’s license and reliable transportation to work.
- Background check and pre-employment drug screening required
- On Call 7-Days a week
- Ability to travel with and for company events
Education and Experience
- More than 8 years of proven experience in marketing and/or sales management.
- Bachelor’s degree preferred in business, marketing, communications, or related field.
- Successful track record in senior marketing roles and creating marketing campaigns.
Physical Demands (to include but not limited to)
- Must be physically able to operate a variety of equipment including computer, office equipment, telephone, cameras, lighting, etc.
- Sit for long periods of time working at a desk, boardroom table, or at a computer.
- Walk long distances across shop floor to communicate and gather information as needed.
- Must be able to navigate through various departments of the organization’s physical premises.
- Must be able to see details of objects from a distance, example: identifying numbers on computer screen.
- Ability to lift, carry, and place items up to 20 pounds without assistance.
- Occasional reaching overhead and below knees, including squatting, bending, stooping, kneeling, and twisting.
Benefits Include
- Competitive Executive Salary Package
- Fast paced, friendly team environment
- Health/Dental/Vision/Life/Disability after 60 days
- 401k plan after 1 year
- Paid time off and paid holidays
Job duties, salary, and benefits are subject to change throughout duration of employment with Velocity. Velocity is an Equal Opportunity Employer. Velocity does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.
