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Full Job Description
Description:
We are seeking a creative and results-driven Social Media Specialist to join our marketing team. As a Social Media Specialist, you will be responsible for developing and implementing effective social media strategies to enhance our brand presence, engage our target audience, and drive measurable results. You will play a crucial role in managing our social media platforms, creating compelling content, and analyzing performance metrics to optimize campaigns. If you have a passion for social media, a deep understanding of various platforms, and the ability to craft engaging content, we want to hear from you.
Responsibilities:
Social Media Strategy and Planning:
Develop and execute comprehensive social media strategies aligned with marketing objectives and target audience.
Research industry trends, competitor activities, and target audience preferences to inform social media planning.
Define key performance indicators (KPIs) and goals for social media campaigns.
Identify and target relevant social media platforms to maximize brand visibility and engagement.
Stay updated with emerging social media trends, features, and best practices.
Content Creation and Management:
Create engaging and compelling content across various social media platforms, including text, images, videos, and infographics.
Develop a content calendar and schedule posts for optimal reach and engagement.
Collaborate with the design team to create visually appealing graphics and multimedia elements.
Write compelling and concise copy that aligns with brand voice and resonates with the target audience.
Monitor user-generated content and engage with followers through comments, messages, and community management.
Social Media Analytics and Reporting:
Monitor and analyze social media metrics, such as reach, engagement, conversions, and audience demographics.
Use analytics tools to gain insights into user behavior and preferences.
Prepare regular reports on social media performance and campaign effectiveness.
Provide data-driven recommendations for optimizing social media strategies and improving results.
Community Engagement, Events Organization and Influencer Collaboration:
Engage with the social media community by responding to comments, messages, and mentions in a timely and professional manner.
Identify and collaborate with relevant influencers and brand advocates to expand brand reach and engagement.
Foster relationships with influencers, manage collaborations, and track results.
Ability to help organize and attend community events
Outgoing and warming personality to be able to interact with clients and the community at a wide variety of events
Join our dynamic marketing team and be at the forefront of shaping our brand’s social media presence. Apply today to showcase your creativity, strategic thinking, and social media expertise to drive engagement and achieve measurable results.
Requirements:
- Bachelor’s degree in marketing, communications, or equivalent professional experience.
- Proven work experience as a Social Media Specialist or similar role.
- In-depth knowledge of various social media platforms, their features, and best practices.
- Experience with social media management and analytics tools.
- Strong written and verbal communication skills, with a keen eye for detail and creativity.
- Proficiency in content creation and copywriting.
- Ability to understand target audience preferences and tailor content accordingly.
- Familiarity with social media advertising platforms and campaign management.
- Flexibility to work evenings, weekends, and travel as required by event schedules.
- Analytical mindset with the ability to interpret data and generate actionable insights.
- Up-to-date with the latest trends and changes in social media platforms and algorithms.
- Strong organizational and multitasking skills, with the ability to meet deadlines.
- Passion for staying ahead of social media trends and continuously learning and improving.
