Log In
Sign Up
br{display:none;}.css-58vpdc ul > li{margin-left:0;}.css-58vpdc li{padding:0;}]]>
Overview
Location: Onsite. Preference for candidates local to NYC office but would also look at candidates in Santa Monica (West Coast candidates must be willing to work 9 AM – 6 PM Eastern Time hours)
The Ad Sales Audience Research team works within the Ad Sales group to compile and analyze insights to support the ad sales team’s efforts. The department supports the entire company’s entire media portfolio across all platforms. This is a unique opportunity to learn and develop insights across an array of areas including Broadcast, Cable, Sports, Kids and Digital.
Job Summary:
This position will primarily develop sales stories using data from a combination of sources, third-party vendors and syndicated research. This role will leverage insights and expertise in a variety of media to help show advertisers and agencies the power of the company portfolio. This is a very fast-paced position with a high volume of RFPs, ad hoc requests, and larger insights projects. This role will leverage expertise in a variety of measurement sources to help shape research design, share actionable findings and develop junior staff.
Basic Qualifications:
- College degree in Marketing, Communications, Statistics, or related field (or other college degree with relevant work experience)
- A minimum of 4-5 years of media/market research experience with a strong focus in advertising research at a media company or advertising agency
- Experience with syndicated research and custom research
- Experience with tools including Nielsen TV ratings products, MRI / Simmons, Adobe Omniture Sitecatalyst, comScore, Nielsen NMI, Talkwalker, and Listen First
- Ability to manage analysts on day-to-day workflow
- Strong time management skills, and excellent written and oral communications skills
- Ability to manage multiple projects and requests simultaneously
- Computer experience with vendor based software, as well as Windows-based PC software (PowerPoint, Excel, Word); proficiency in Tableau a plus
- Ability to work in a fast-paced environment is essential
Education:
- Bachelor’s degree, required
