Vornado Air, LLC Hiring for E-Commerce Marketing Specialist at Andover, KS Full Time

Vornado

Andover

• Develop a comprehensive understanding of product performance, features, and specifications.Proofread and edit content, ensuring consistency in style, voice, and adherence to SEO best practices.
• Collaborate with internal design team to create visually appealing images and videos that meet retailer requirements and improve conversion rates.
• Implement item setups and optimizes content for Amazon and other e-commerce channels, aligning with SEO best practices and best seller ranking trends.
• Develop and implement content strategies to increase product visibility, improve organic search rankings, and bring traffic to our listings.
• Create product listings, including writing compelling product copy, selecting relevant keywords, and optimizing images and other media assets.
• Monitor market trends and competitor activities to identify opportunities for growth and competitive advantage.
• Manage listings across e-commerce accounts to ensure they comply with retailer requirements.
• Implement and monitor A/B testing, taking necessary actions based on results.
• Audit existing e-commerce listings for accuracy and increase content, incorporating improved imagery and copy following SEO best practices.
• Manage content production schedules ensuring adherence to project requirements and deadlines.
• Work with product managers and brand creative group to ensure content accuracy and agreement on goals.
• Develop online advertising campaigns to enhance product visibility and boost sales.
• Monitor campaign performance, increase keywords, and manage advertising budgets to maximize results.
• Analyze campaign performance data to deliver applicable insights.
• Look for insights into online content trends and best practices, identifying opportunities for improvement and advantages.
• Maintain review monitoring solution and providing rating analysis reports to sales managers.
• Manage review sampling programs and enrollments.
• Monitor retail pricing compliance and promptly reports non-compliance to sales managers.
• Establish working relationships with team members and management.

• Bachelor’s degree in communications, journalism, graphic design or marketing is required. Other degrees combined with relevant experience will be considered.
• 2+ years of digital marketing and/or e-commerce work experience.
• Understanding of e-commerce channels and business strategy and a merchandising background preferably in an e-commerce related field.
• Knowledge of product listing optimization (titles, descriptions, imagery, enhanced content) and SEO basics.
• Experience with Amazon advertising or other retailer media.
• Understanding of search engine optimization and user experience design concepts.
• Proficiency in Adobe Creative Suite and with Microsoft Office Suite, Excel.
• Working knowledge of consumer products and services and the understanding of promotion techniques.
• Knowledge of copywriting and graphic design and fluency in digital content production.
• Familiarity with content management systems and e-commerce vendor portals
• Experience with strategic communication and marketing theory.
• Experience working in a consumer-packaged goods (CPG) or retail industry.
• Authorization to work in the United States on a full-time basis is required; employer sponsorship for employment-based visa status is not available for this position.
• This is not a remote position.

• Medical and Dental insurance offered with a generous company premium split.
• Employee-paid vision insurance.
• Employee paid Flexible Spending and Dependent Care
• 401K and Roth options with 4% dollar for dollar match and short vesting schedule.
• Company paid Costco or Sam’s Club membership
• Cost-share for individual or family memberships to any area YMCA.
• Company paid life insurance, AD&D, short- and long-term disability.
• 11 paid holidays.
• PTO and Vacation accrual with short years of service increase schedule.
• Employee Assistance Program offering mental health, wellness, and other services.