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Full Job Description
JOB SUMMARY
Responsible for executing all digital advertising in relation to the overall marketing strategy under the general direction of the Advertising Manager. Focus is on targeting customers through the digital media spectrum including but not limited to; web, email, programmatic, social, SEO/ SEM and provide support for other similar technologies. Maintain website, digital signage, online presence and brand integrity across all digital platforms.
ESSENTIAL JOB FUNCTIONS:
- Promotes guest service and prompt return visits through creative, accurate and timely digital media advertising.
- Updates and maintains website in a timely manner via CMS. This includes creating and/or updating collateral for all monthly advertising for all departments and/or satellite properties, including but not limited to: Cineplex, Food & Beverage, Golf, and Hotel.
- Plans, schedules, and executes timely delivery of digital communications and campaigns including: targeted emails, SMS, and direct mail campaigns.
- Utilizes Windows platform to perform essential job functions as well as produces content and copies to support marketing and advertising campaigns. Stays up-to-date with digital media developments.
- Ensures website(s) pages and mechanics are kept up to date, including but not limited to domain renewals, site hosting, security licenses, e-commerce and various platform apps.
- Monitors, tracks and analyzes benchmarks and key performance indicators for measuring the success of web, social media and digital campaigns. Reviews and reports on effectiveness in an effort to maximize results, drives traffic and prompts return visits.
- Reports monthly insights, traffic and conversion rates to Supervisor/Marketing team in order to evolve marketing strategies in a timely fashion.
- Utilizes various platforms including WordPress; BrightSign; Industry Weapon; Speed Media and Sonifii to upload digital signage for the resort.
- Provides backup support for social media outlets.
- Liaises between ad manager and digital agency to execute monthly promotional campaigns for geo-fencing, targeting/retargeting, SEO/SEM to support the marketing strategy.
- Supports/develops mobile text campaigns, SEO/SEM and social media strategies.
- Promotes a clean, safe and healthy work environment for employees and guests. Promptly reports all concerns to supervisor.
- Complies with regulatory laws, employee handbook, department policy and procedures, safety codes, etc.
- Promotes internal guest service standards through courteous and respectful behavior.
- Other related duties/needs as assigned or identified.
