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About Us:
Windstream Enterprise is a leading provider of cloud-enabled connectivity, unified communications, and security solutions for enterprise organizations across the U.S.
Windstream Enterprise drives business transformation through the convergence of our proprietary software solutions and cloud-optimized network to unlock our clients’ revenue and profitability potential. Our managed services streamline operations, enhance productivity and elevate the experience of our clients and their end users while securing their critical data and brand reputation. Analysts certify Windstream Enterprise as a market leader for our product innovation, and clients rely on our unrivaled service guarantees and best-in-class management portal. Businesses trust Windstream Enterprise as their single-source for a high-performance network and award-winning suite of connectivity, collaboration and security solutions—delivered by a team of technology experts whose success is directly tied to our clients’ complete satisfaction.
Windstream employs over 11,000 exceptional employees located across 49 states. Windstream supports the work/life balance of employees by facilitating remote working arrangements for much of its workforce and maintains several large work locations in various U.S. cities.
About the Role:
The Sr. Consultant Enterprise Product Marketing will support a portfolio of Windstream Enterprise services that includes SD-WAN (Software Defined Networking), Cloud Connect, Switched Ethernet, Business Ethernet, Wavelength Services, Fixed Wireless, LAN Services and Customer Device Management. This role will have a strong focus on the promotion of Windstream Enterprise’s SASE (Secure Access Service Edge) solution.
The Sr. Consultant Enterprise Product Marketing will perform the ideation and execution of all marketing activity focused on specific products in this part of the solutions portfolio. This includes end-to-end responsibility for all product launches designed to maximize awareness and sales performance.
This role requires constant collaboration with various teams across the business including Enterprise Product Management and Development, Enterprise Sales, Pricing and Offer Management, Sales Operations, and all other functional areas within the Enterprise Marketing team.
This is an engaging and hands-on role and the Sr. Consultant Enterprise Product Marketing, reporting to the Sr. Director of Enterprise Product and Vertical Marketing, is an individual who excels while operating at the strategic and the tactical level.
This role is highly visible and will have direct interaction with Windstream’s C-Suite executive team as well as executives across the industry.
This role is a full-time, remote-working position with less than 25% travel.
What You’ll Do:
- Strengthen the messaging and positioning associated with this portion of the product portfolio, across all verticals
- Identify and execute campaigns and events associated with this portion of the product portfolio
- Identify and execute sell-with and sell through strategies associated with this portion of the product portfolio
- Invest in the knowledge and efficacy of our sellers, across all channels associated with this portion of the product portfolio
- Support Product Managers working in a business problem/solution framework
- Drive the development and leadership of marketing plans for new and existing product initiatives – including target setting, product messaging, demand generation and sales enablement activities
- Develop positioning, buyer personas and targeted messaging and value propositions that differentiate Windstream Enterprise products and solutions in the market
- Conduct market sizing and targeting in collaboration with Product Management
- Manage competitive intelligence, understanding and monitoring competitor product strategies, sales strategies, and technologies to inform the marketing strategy
- Develop product content strategy and collaborate with Content Development team and agency resources to create compelling, relevant and differentiated content
- Lead the acceleration of inbound leads for sales through content development supporting awareness tactics including a digital strategy, content syndication, analyst relations, PR, Social through collaboration with marketing stakeholders and agency resources
- In collaboration with Field Marketing and Marketing Operations, design and execute demand gen and event strategy, including email campaigns, direct mail, events and webinars, response and lead management, and SLAs
- Develop and execute sales enablement tools, training and communications to demonstrate and quantify the business value of Windstream’s solutions
- Support Enterprise Sales and channel partners in sales and marketing activities to drive adoption of our products
- Measure, analyze, and report campaign performance
- Encourage company-wide success through active and consistent support of all efforts to simplify and enhance the client experience
- Define and prioritize opportunities to present multiple products as solutions in unique and valuable ways to the market
- Achieve marketing objectives by defining marketing requirements, establishing a comprehensive marketing strategy and leading cross-functional teams to implement the plan to grow awareness, preference and purchase of existing products
- Create product appeal and ensure specific audience needs are addressed by defining, sizing and prioritizing the market, identifying requirements and defining marketing segments, target audiences and personas
- Research the current buyer and competitor market through proactive market scans, client and seller interviews and communication with internal and external research groups, technology vendors, industry organizations and other expert sources
- Develop playbooks for Sales and Marketing teams to provide effective guidance to identify market opportunity, qualify prospects and present unique product value
- Guide marketing efforts by conceptualizing, defining and crafting clear, persuasive website copy, seller reference materials, return on investment (ROI) tools, battle cards, product briefs and product presentations while ensuring all Sales reference materials remain current
- Encourage company-wide success through active and consistent support of all efforts to simplify and enhance the client experience
- Perform additional duties as assigned
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Job Requirements
- Undergraduate degree
- 5 years of related professional-level experience
- Ability to present to large audiences and answer customer questions
- Outstanding written and verbal communication skills
- Advanced proficiency with Microsoft PowerPoint, Word and Excel
- Demonstrated ability to uncover client business needs, proposing, selling, and consulting on large complex technical enterprise business solutions
- Exceptional problem solving and analytical skills; demonstrated ability to structure complex problems, develop hypotheses, and present well-supported solutions
- Ability to analyze and interpret financial data
Even Better:
- Marketing or Sales experience in telecommunications, IT, software, or related technology sectors
- Experience communicating to and collaborating with large Sales organizations
experience; or an equivalent combination of education and professional level related experience required.
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EEO Statement: Windstream is an equal opportunity employer. At Windstream, we celebrate the authenticity and uniqueness of our people and their ideas. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, genetic information, protected veteran status, current military status, disability, sexual orientation, gender identity, marital status, creed, citizenship status, or any other status protected by law, and to give full consideration to qualified disabled individuals and protected veterans. The diverse voices of our employees fuel our innovation and our inclusive culture. Employment at Windstream is subject to post offer, pre-employment drug testing.
