Wolfe Hiring for Digital Marketing Director at Remote Full Time

Wolfe is seeking a driven and creative Digital Marketing Director to manage the digital presence and activities of our company. As a Digital Marketing Director, you will be required to drive website traffic, develop and execute digital marketing campaigns, monitor and interpret analytic data, and optimize the functionality of our digital infrastructure and ecosystem.

To be a successful digital director, you should possess excellent marketing skills and demonstrate strong leadership and organizational abilities. A skilled digital director should have extensive knowledge of the digital ecosystem and be able to implement digital marketing strategies that result in increased sales.

The Company

Wolfe, LLC, is an e-commerce company located in Pittsburgh, PA, focused on next-generation gifting business models.

We are well known for being the company that started the first coupon website in 1995, which sold to a public company in 2000, at the peak of the dot-com era, when we were delivering 20 million page views per month. We then built Direct Response Technologies; grew it to 70 employees; and sold it to Digital River in 2006. We spun off Jambo Media with our tech team and sold it to Undertone in 2012.

We built and focused on GiftCards.com (http://giftcards.com/) from 2006 to 2016 and sold it to Blackhawk Network. We had over 100 employees.

Since 2016, our focus has been Gift Card Granny, PerfectGift, GiftYa, Give InKind, and Reaf Marketing. We have roughly 160 employees and contractors. We are experiencing triple-digit growth year over year for 3 years, thankfully. Our organization is committed to a positive work environment, and we prioritize our culture to continue to facilitate our high performance as a cohesive, culturally enlightened team. We use OfficeVibe, Bonusly, and other leading tech tools to ensure our initiatives are effective.

Company and Executive Team Recognitions:

• 2022 Smart 50 Award
• 2022 First place – Fast 50 Growing Companies Pittsburgh, Pittsburgh Business Times
• 2020 Best Places to Work by the Pittsburgh Business Times
• 2019 Carnegie Science Award Recipient, Entrepreneur Category
• 2017 Outstanding Entrepreneur Award Winner by the Pittsburgh Venture Capital Association
• 2015 Business Times Diamond Award Winner
• 2015 Business Ethics Award Winner

Responsibility:

• Manage and direct multiple channels of digital marketing including SEM, SEO, Social, Programmatic, Affiliate, Amazon, and others. We have 8 contractors and a few employees in Digital Marketing to direct and manage.
• Expanding our marketing to additional channels.
• Manage and expand all advertising campaigns.
• Understanding and using daily Google Ads (must be certified), ALL social media platforms (Facebook, Instagram, LinkedIn, YouTube, Tik Tok) Hubspot, SEMRush, Mailchimp, Rakuten, Google Analytics (must be certified), and others.
• Conducting market research through techniques such as A/B testing to guide the digital marketing strategy.
• Developing and implementing digital advertising campaigns to increase brand awareness, website traffic, and sales.
• Managing project staff, timelines, and budgets.
• Monitoring and interpreting digital analytics.
• Generating and presenting digital marketing reports and analyses for feedback including weekly reports on ROAS, CPA, CAC by source, etc.
• Keeping abreast of the latest consumer and marketing trends and advancements in technology.

Qualification:

• Bachelor’s in marketing, data, advertising, digital media or a similar field.
• 5 years of experience as a Digital Marketing Director or Manager.
• Advanced skill in digital marketing and analytics tools
• Familiarity and strong experience with all major social media networks including Facebook, Instagram, Twitter, and YouTube.
• Excellent understanding of digital practices such as SEO, SEM, SMO, and PPC.
• Adaptable, versatile, and the ability to keep up to date with consumer and marketing trends and advancements in technology.
• Strong analytical skills.
• Strong written and verbal communication skills.
• Excellent financial and analytic abilities.
• Strong leadership and project management skills
• Highly organized and Data focused.

Compensation & Benefits:

Wolfe is committed to providing its employees with a benefits package designed to give them the flexibility they need to ensure a healthy life/work balance. Wolfe offers its employees great benefits and perks, including, but not limited to:

• Restricted Stock Units (RSUs): This is an ownership and profit-sharing program. Our employees have earned over $18m through this program since 2000.
• Medical, Prescription, Vision, and Dental insurance for employees and dependents
• 15 days of PTO (vacation). 20 days after 2 years anniversary. 25 days after 5 year anniversary.
• 12 Paid Holidays plus 2 Floating Holidays
• 401(k)
• Tuition Reimbursement
• Employee recognition program
• Charitable Donation to a Charity of YOUR Choice yearly
• Employee Referral Bonus: Refer Friends, and if we hire them, you get awarded
• Family Picnic, Holiday Party, and other employee outings
• Brown bag sessions to keep you informed on the company/industry
• Internal Culture Club
• Competitive Compensation (Top quartile pay): The Top 75 percentile total pay range versus other local employers

Wolfe is an Equal Opportunity Employer.

Wolfe does not sponsor individuals for the purpose of obtaining H-1 Visas.