Zolzman, Inc Hiring for Senior Paid Search Strategist – Remote, USA at Florida Full Time

Sr. Paid Search Strategist

Inflow is looking for a talented Sr. PPC Strategist to join a team of super smart, passionate paid search experts. If you are ready to join our team and deliver great results for our clients, submit your resume and start a conversation with us today.

Please note, we are only able to review applications from US based individuals.

Responsibilities:

• Manage and serve as the primary point of contact for 5–10 paid advertising clients. Be responsible for the strategy, prioritization, planning, and execution for client PPC strategies in Google Ads, Microsoft Ads, and other relevant platforms.
• Build highly effective Shopping, Search, Display, and Remarketing campaigns for eCommerce clients.
• Have a curiosity for testing the latest and greatest smart and automated bidding strategies — paired with an insatiable desire to outperform those with manual strategies and creative segmentation
• Define, monitor, and analyze performance trends against set KPIs.
• Get creative! Test ad creative, landing pages, and audience targeting to drive results.
• Help our clients get the most bang for their buck: Monitor spend performance and identify when budgets should be adjusted.
• Get on the cutting edge: Evaluate emerging technologies, new campaigns and targeting strategies, etc. — then provide thought leadership and perspective for adoption, where appropriate.
• Effectively translate results to clients in a way that’s tied to their internal objectives and KPIs.
• Recommend strategies and deliverables that will improve client results.
• Brainstorm new and creative growth strategies with internal teams and clients.
• Manage multiple clients’ expectations, strategies, budgets, and conversions.
• Support and coach junior staff members through questions and guidance.
• Lead by example.

Experience & Skills:

• 5+ years of experience running paid advertising campaigns
• Agency experience is required
• Solid understanding of eCommerce, shopping feeds and high-sku marketing
• Expert level understanding of campaign tracking and attribution
• Deep data and analytical skills; ability to make data-driven decisions.
• Experience in implementing tracking/phone call/remarketing code snippets (think tracking snippets, pixels, CallRail, etc.)
• Excellent communication skills
• Top-notch reporting & Excel skills, including Supermetrics for Google Sheets, Google Data Studio, and Data Feeds (bonus: obsessed with having the lowest mouse-clicks to keyboards-clicks ratio per spreadsheet analysis)
• Solid understanding of split testing and other methods of optimizing CTR, CPA, and ROAS

Nice to Haves:

• Experience setting up and optimizing data feeds
• Experience managing high ROI accounts within paid social, including platforms like Facebook, Instagram, LinkedIn, and Twitter
• Advanced GA & GTM experience (cross-domain tracking, eCommerce tracking, etc.)
• Experience with conversion optimization, including A/B testing
• Email marketing experience
• Google Ads Search, Shopping, Display, and Youtube Certification
• Google Analytics Certification
• Deep understanding of attribution across various platforms
• Graphic design, Photoshop, or Canva experience
• Experience with budget pacing and bid optimization tools like Optmyzr, Marin, Skai

Our Perks

• Fully remote company with flexible working hours
• Competitive salary: Range of $78,000–$99,000
• Bonus Opportunities
• Paid vacation and sick days: Festival fanatic? Family vacations? Flu bug? Need a mental health day? No problem.
• Insurance: Health, dental, vision, life, short-term and long-term disability
• 401K with employer contributions
• Health and wellness budget (up to $65/month): Get a gym membership on us, and/or support your mental health and wellness needs (massages, physical therapy, chiropractors all count!).
• Civic Action Day: We provide time off for voting, political activism, marches/demonstrations, or political causes or events you believe in.
• Conference/training budget: An annual $1,000 budget to educate yourself and expand your knowledge
• Publish and build your personal brand via our blog and social media. Stand on our shoulders. Get noticed online. Mix with fellow industry geeks. You matter.

Inflow Introduction

Inflow is an established agency with a 16 year track record of providing top tier results to our clients. Our team is our greatest asset and we strive to recruit and retain the best in the business. Our goal is to build an all star team of passionate digital marketing experts who continue to push the bar higher and help each other and our clients become the best digital marketers in the industry.

We’re committed to cultivating an anti-racist environment by actively striving for equity, confronting racial inequalities and systemic racism, and supporting anti-racist policies.

Inflow welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Frequently cited statistics show that women and underrepresented groups apply to jobs only if they meet 100% of the qualifications. Inflow encourages you to break that statistic and to apply. No one ever meets 100% of the qualifications. We look forward to your application!

Learn more about Inflow at https://careers.goinflow.com