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Job Description
Position: Director of Marketing
Location: Bryan, Texas
Start Date: Winter/Spring 2023
Duration: Full-time
Summary:
Are you an independent, forward-thinking, success-driven individual? Do you thrive in a fast-paced, entrepreneurial environment? If so, please read on.
Recently named one of the Top 100 Best Companies to Work for in Texas, Zweiacker & Associates is seeking an eager, innovative, and organized leader to lead our team as the Director of Marketing.
We are searching for an experienced, highly motivated, and creative professional with a passion for connecting current and future real estate buyers and sellers through content marketing, social media, and traditional marketing efforts. You will ensure a standard of excellence in brand awareness and marketing positioning while leading the team through successful social media and content marketing strategies to attract and obtain market share.
*Note: This is not a graphic design position. A great eye for design is a bonus, but this position will not require any design.
What Drives Us:
At Zweiacker & Associates, we’re driven by our ZA Core Purpose: Make a meaningful and positive impact in others’ lives. We love serving our clients and community. We are full-time, full service, accomplished real estate professionals who lead with heart, purpose and a solution-oriented mindset. This is what we do best. It’s the ZA way. From first-time buyers to seasoned sellers, we help all our clients make informed decisions about their real estate investments.
Responsibilities:
– Coordinate, plan, and execute digital marketing strategies including SEO, content, email, social media, and advertising campaigns while working in close partnership with cross-functional teams
– Advise the team on marketing matters and execute a quarterly strategic marketing plan
– Coordinate marketing projects from start to finish while maintaining brand standards
– Research marketing trends, competition, and audience findings to evaluate the effectiveness and present findings to the team
– Identify new and innovative growth strategies
– Improve marketing standards by delivering innovative and creative ideas to generate campaign leads for sales and revenue purposes
– Create social media strategies to build and maintain our social media presence
– Measure and report performance of all digital marketing campaigns
– Manage all media accounts including Facebook, Instagram, Youtube, TikTok, Linkedin, newsletters, and blog posts
– Engage with and respond to users on social media
– Create social advertising audiences, test, and refine audiences for most impact
– Develop clear, compelling copy for various mediums (i.e., ads, blog posts, social media, newsletters, etc.)
– Create newsletter campaigns to various audiences and report and track their results
– Streamline company materials and campaigns to ensure a consistent and concise message
– Manage website content, SEO development, and track analytics to ensure all content is updated and relevant
– Meet deadlines in a fun, fast-paced, entrepreneurial environment
– Ensure projects are completed with attention to detail while staying on schedule
– Manage and/or collaborate on special projects as needed
– Stay informed on marketing/design trends both inside and outside the real estate industry
– Build long term relationships with team members, clients, and other stakeholders
– Maintain professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, and participating in professional societies
Requirements Preferred Experience:
– Masters or bachelor’s degree in communications, marketing or related field required, or equivalent work related experience.
– Minimum 5+ years of professional work experience
– Proven experience delivering successful marketing strategies and campaigns through to market launch
– Experience with google analytics, paid advertising, keyword research, A/B testing, and campaign driven ad management
– Experience in social, print, broadcast, and digital media
– Strong copywriting skills for social media content, brand narratives, marketing campaigns, and website content
– In depth understanding of SEO and best practices for copy on websites
– Up-to-date with the latest trends and best practices in online marketing and measurement
– Comfortable working autonomously as well as collaboratively on a multitude of projects
– Experience managing and collaborating with a team of independent thinkers
– Experience with detailed event planning
– Versatile thinker and able to problem solve with a can-do attitude
– Works well with constructive feedback and stays cool under pressure
– Ability to bring creative ideas and concepts to the table
– Maintains an open mind to new ideas and suggestions
Attributes:
– Excellent organization, project management, and written, verbal, and non-verbal communication skills
– High competency in project and stakeholder management
– Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
– Experience confidently communicating strategy ideas in a pitch setting
– A team player who will implement initiatives effectively and motivate others to carry out their work
– Strong analytical skills and data-driven thinking
– Ability to work well with cross-functional teams
– Self-motivated, stellar work ethic, and fun collaborator
– Has a structured approach to problem solving with a natural inclination for planning strategy and tactics
– High emotional intelligence
– Instinctual design and marketing knowledge
– Ability to multi-task with accuracy
Bonus Qualifications:
– Experience with graphic design and the Adobe CC Suite is a plus
– Experience with website management
– Experience with Mail Chimp
– Experience creating reels
Salary Range:
$60,000-$90,000
Working Environment:
At ZA we strive to fully live our core values:
“Do the right thing, even if it’s not the easy thing”.
“Unwavering belief in what we do and each other.”
“Be committed to constantly improving.”
“Lead with gratitude.”
We have a culture that encourages open, transparent communication, and creative problem solving.
Hours:
Monday – Friday, 8:00am to 5:00pm with additional hours as needed to support business initiatives.
Some event planning and participation on evenings and weekends is required.
Benefits:
– Health insurance
– Dental insurance
– Vision insurance
– Paid time off
Are you ready to join our team, add to our culture, and dominate the competition?
Please fill out this quick 8 minute survey, and send a copy of your resume and a link to your portfolio to [email protected].
