JOB SUMMARY
The Marketing/Sales Representative is responsible for spending a significant amount of time on marketing initiatives, i.e.., building relationships with the physician referral base, meeting with local physicians and their staffs (office managers, administrators, schedulers, nurses) and others who direct where referrals go for outpatient imaging, and the establishment of a positive community presence for the Center.
KEY RESPONSIBILITIES
1. Achieve/exceed volume and net revenue budget
a. Develop relationship with local and area physicians’ offices and other referral sources in order to maintain and develop new volume and revenue sources with physicians and managed care groups
b. Establish a territory to call on and maintain a customer database
c. Develop promotions for local markets to increase revenue
2. Sales/marketing responsibilities
a. Call on referring physician offices to promote center services and evaluate their growing needs to effectively implement new services as appropriate
b. Analyze new service/product opportunities for assigned market area and make recommendations to the Center Manager
c. Develop annual marketing plans for the Center and assist the Center Manager in implementing the marketing plan including a budget to maintain
d. Work with Marketing Manager to prepare meaningful, concise, professional reports for established reporting periods that will inform management of trends and changes in marketing/referral patterns to assist leadership with decision making needed to address referral improvements (reporting periods include monthly, quarterly, annual, forecast, and budget as well as others as needed)
e. Assist Marketing Manager, as needed, with preparation of BOD reports
f. Keep management informed of market pricing information as it relates to usual and customary pricing for the Center based on costs and competition within the market
g. Work in tandem with management to maximize overall opportunities for the Center
h. Develop marketing materials and website, obtain approval for content with manger
3. Market intelligence
a. Keep daily records and reports in a database; this includes a daily log and general notes about the particulars of physician’s’ office visits
b. Conduct market research to determine the status of each competitor; use that information to inform leadership of potential new sites, opportunities, and relationships
4. Establish a superior image in the market
a. Determine how the referring physician’s offices perceive the center; solicit feedback. Determine if imaging center service levels are meeting their needs and creating repeat business
b. Work closely with Marketing Manager and management to effect change based on field feedback and input
c. Maintain compliant, professional communications
BASIC QUALIFICATIONS
Job Type: Full-time
Benefits:
Schedule:
COVID-19 considerations:
COVID vaccination required
Education:
Experience:
License/Certification:
Work Location: One location
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