Brother USA Hiring for Director, SPS Sales & Marketing, Latin America Job at Piscataway, NJ Full Time

Let’s Grow Together

Our mission is to live our “at your side” promise and simplify and enrich the lives of our customers, employees, and communities. “At your side” is more than a slogan to us; it’s the purpose we do our best to fulfill every day. With a legacy spanning over a century, this is a great place to launch or expand any career and push the boundaries of what comes next. We’re committed to achieving shared success, and we provide opportunities for you to develop through experience, exposure and education. Our people have always leveraged their unique perspectives to keep us on the right track for a lasting future. If you want to innovate, learn, and grow with a global leader that builds products, services, and a company people love, then we’ll be “at your side” every step of the way.

The Director, SPS Sales & Marketing, Latin America leads the strategy for a multi-year and multicountry geographic expansion plan focused on introducing and growing sales of new auto-ID/Specialty Printing Solutions (SPS) product categories and associated solutions into chosen Latin America territories. This position leads the strategic investigation, prioritization, planning, and implementation required to support the strategy and then actively drives the execution of the growth plan(s). This position leads, communicates, and influences stakeholders in the establishment of a new line of business and business model for Brother in Latin America and works not only with Brother Mobile Solutions (BMS), but also takes on a teaching/mentoring role with the variety of existing Brother resources in the Latin America territories. This position initially drives the establishment of the new business model and then prepares the local Brother incumbents to either take on new resourcing or convert existing capabilities. Working with leadership at BMS and in each chosen Latin America territory, this position uniquely bridges the relationship between expertise sources (like BMS) and new areas in Latin America to deploy this expertise in order to grow revenue/market share in the region.

Strategy & Leadership – Sales & Business Development

• Lead and define the strategy for SPS expansion into Latin America, driving the team to reach its strategic objectives
• Define and implement the required new business processes and infrastructure required for success; automate processes where possible
• Staff and grow key functions like end-user sales, direct lead generation, channel development, full-suite digital marketing, and custom solutions development
• Research and define the best markets & solutions for BMS’ mobile, desktop, and industrial label printers to focus on in Latin America with a clear go-to-market strategy
• Support sales teams in executing sales / marketing plans with partners
• Partner with operations & logistics teams to ensure success
• Provide industry expertise and act as a subject matter expert to partners, enduser customers, internal sales resources, and marketing representatives
• Effectively communicate to management with timely and accurate reports, updates, proposals and business cases

Strategy & Leadership – Marketing

• Develop and then lead the execution of key marketing plans targeting end-user customers in targeted vertical markets in conjunction with BMS’ marketing team
• Develop and lead execution of marketing plans with defined independent software vendors (ISVs), value-added resellers (VARs) and alliance partners in the targeted vertical market(s)
• Build and execute effective lead generation programs working in conjunction with BMS’s lead generation team

Partner Engagement

• Define and develop key ISVs, VARs, and alliance partners who are focused on BMS’ targeted vertical market solutions, with the goal of achieving established revenue goals
• Drive the technical integration of ISVs’, VARs’ or alliance partners’ solutions with Brother Mobile’s platforms and identify areas to penetrate with a combined partner / BMS solution
• Build go-to-market plans with ISV’s, VARS, alliance partners and drive all aspects of strategic relationships

Customer Engagement

• Educate top end-user customers in conjunction with the sales teams on the business value proposition of BMS’ mobile, desktop and industrial label printing solutions
• Lead participation in appropriate trade shows, conferences, and other events
• Understand the customer’s business and product requirements and effectively communicate back new application or product opportunities to marketing and product management

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Qualifications

Education

• Bachelor’s Degree in Business, Marketing, Engineering, Finance, or related field required
• Master’s Degree (MBA) preferred

Experience

• Minimum 10 years (required):

  A combination of progressive leadership experience in one or more of the following functions: business development, vertical marketing, product marketing/ management, channel and/or alliance management

  Experience working with and influencing enterprise-level IT vendors

• Minimum 5 years (preferred):

  Experience selling to or engaging with customers in BMS’ focus vertical IT markets

  Experience with autoID solutions in warehousing, transportation, & logistics, public safety, manufacturing, and retail

Language

• Spanish (required)

Other Skills/Knowledge/Abilities (Required)

• Ability to lead and influence key stakeholders, business unit leaders, and internal teams
• Ability to think analytically, creatively, and aggressively in order to identify market needs and propose/create solutions with strong value propositions to meet those needs
• Ability to interact with all levels of external customer organizations, particularly the executive and managerial level, as well as field sales and technical personnel
• Ability to act as subject matter expert and provide industry expertise to partners, end-users, internal sales teams and marketing teams
• Ability to hunt for new business solutions and define prospective channel partners
• Ability to build strong relationships, both internally and externally, in order to drive consensus and buy-in
• Ability to communicate and cultivate relationships with customers, both end-users and partners
• Ability to proactively influence / drive demand generation activities such as events, advertising direction, web presence, press releases, etc.
• Excellent presentation skills

The role is fully remote, and candidates can be based anywhere within the country.

Subject to applicable law, if you are hired you will be required to undergo weekly COVID-19 testing. Individuals may, however, obtain an exemption from weekly testing by providing proof that they are “fully vaccinated.” *

• “Fully vaccinated” means that you have received both shots of a two-dose vaccine or 1 shot of a 1 dose vaccine and it has been at least 2 weeks since the 2nd dose of a two-dose vaccine or after a one-dose vaccine.

Brother International Corporation has earned its reputation as a premier provider of home office and business products, home appliances for the sewing and crafting enthusiast as well as industrial solutions that revolutionize the way we live and work. Brother International Corporation is a wholly-owned subsidiary of Brother Industries Ltd. With worldwide sales exceeding $6 billion, this global manufacturer was started more than 100 years ago. Bridgewater, New Jersey is the corporate headquarters for Brother in the Americas. It has fully integrated sales, marketing services, manufacturing, research and development capabilities located in the U.S. In addition to its headquarters, Brother has facilities in California, Illinois and Tennessee, as well as subsidiaries in Canada, Brazil, Chile, Argentina, Peru and Mexico. For more information, visit www.brother.com.

Brother International Corporation (“Brother”) is an equal opportunity employer and does not discriminate or make employment decisions on the basis of race, color, religion, sex, disability, or any other characteristic protected by applicable state or federal laws. If you require any physical or other assistance in completing this application, a reasonable accommodation will be made upon request.