This position acts as a primary liaison between current and potential hospice referral sources, patient/clients and SCAH. Primary responsibilities include but are not limited to marketing of the SCAH hospice programs to current and potential referral sources; developing working relationships with and increasing the number of referral sources for the SCAH hospice programs; meeting regularly with Sutter affiliated hospital case managers, SCAH home care coordinators, physicians & physician groups, hospitals, skilled nursing facilities, and targeted community organizations to educate about and promote SCAH hospice services; meeting directly with potential hospice patients/clients to facilitate their entry into the hospice program; and working closely with the Sutter Care at Home Foundation as it relates to hospice programs. Facilitates prompt and easy access for referral sources and patient/clients into the SCAH hospice programs. Position requires frequent automobile travel within designated geographical areas. Other related tasks and projects as assigned.
Qualifications:
Education
Bachelor Degree in marketing, business, or related field strongly preferred. An equivalent combination of education and experience may be accepted.
Experience
Minimum three years experience in business development/marketing, preferably in healthcareProven success in marketing/development of referral sources and clients.
Proven ability at establishing relationships with referral sources, with experience in healthcare related marketing and development helpful.
Experience with successful development and implementation of marketing plans. Experienced in diverse marketing settings, and proven ability to handle changing situations.
Knowledge
Customer service oriented and skilled in customer conflict resolution techniques.Excellent written and communication skills. Able to organize thoughts and present them clearly, verbally and in writing.Ability to respond productively, non-defensively, to complaints. Proficient with computers using Word and other basic business programs for general business use, including the preparation of marketing related materials and presentations.Flexible, able to respond to rapidly changing situations and needs of current and potential hospice clients.
Able to communicate effectively with people of varied cultural backgrounds and lifestyle choices.
Demonstrated ability to discuss end-of-life issues comfortably and articulately.
Skills
Strong organizational skills.
Ability to work independently.
Valid driver’s license, reliable transportation, and willingness to travel.Demonstrated skills with group and individual presentations
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