About Us
Our mission is to make hourly work easier for local businesses and hourly workers. Homebase currently serves more than 100,000 small (but mighty) businesses with everything they need to manage their hourly teams: employee scheduling, time clocks, payroll, team communication, hiring, onboarding, and compliance. Just don’t call us “Human Capital Management.” We have built tools for the busiest businesses, so owners and employees can spend less time on bullsh*t and more time on what matters. The Homebase team brings small business expertise from Intuit, Square, OpenTable, Yelp, Gusto, and First Data. Homebase is backed by leading venture investors Bain Capital Ventures, Baseline Ventures, Cowboy Ventures, Khosla Ventures, Plus Capital, and GGV Capital.
You
You are someone who is equal parts strategic, analytical, creative, and gets things done. You are obsessed with delivering the right message to the right customer at the right moment. You are someone who loves to solve problems and help small businesses discover products that will make their work and lives better.
The Job
Reporting to the Sr Director of Product Marketing, this role will partner with our core Product team to continuously refine and improve the customer experience and journey in Homebase. You’ll own segmentation, product positioning, messaging, and go-to-market strategy. You’ll define the customer experience and work with growth, product, marketing, support, and sales to create the right personalized experiences for different segments and placements, improving conversion across all stages of the funnel. You will partner with internal teams to perform research, will be responsible for defining our different customer segments, understanding their needs, and using those insights to communicate the value and benefits of Homebase. You will play a key role in refining our messaging and communication, and our pricing, and packaging strategy. Ultimately, you will be the voice of the customer.
Responsibilities
Requirements
What We Offer You
At Homebase, we value our differences, and we encourage all to apply. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Homebase is proud to be an equal opportunity employer and participant in the U.S. Federal E-Verify program.
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