Advertising Specialty Institute Hiring For Email Operations Coordinator at Trevose, PA, United States Full Time

Job Description

Advertising Specialty Institute is seeking an experienced Email Operations Coordinator to participate in the ongoing development of our email marketing platform and manage the deployment of email campaigns. The Email Operations Coordinator will be responsible for tracking and ing on companywide email campaigns to ensure current email best practices in the industry are being followed and identify ways to improve email deliverability. The ideal candidate will have hands-on email automation experience using Pardot integrated with a CRM platform to provide support and consultation on email automation capabilities to our various marketing groups.
Responsibilities:

• Serves as backup for our Pardot Administrator.
• Provides analysis on the performance of companywide email campaigns and proactively communicates insights that can improve deliverability.
• Establishes best email practices across the company and monitors compliance.
• Assisting with maximizing the integration of Salesforce and 3rd party email vendor with internal systems.
• Develops documentation and road maps for standardized processes.
• Assists marketing groups in setting up drip campaigns based on overall goals and objectives.
• Collaborates with technology, sales, and marketing teams to develop new email functionality and features including landing pages, dynamic content forms, and lead scoring.
• Utilizes Pardot and Salesforce s for analysis and for deployment of internal email campaigns.

Requirements:

• BA/BS degree with a background in digital marketing.
• 1-3 years of email operations and/or relevant email experience
• Hands on experience implementing marketing trigger/drip/automation programs within a CRM platform – Salesforce and Pardot experience preferred.
• Basic knowledge of HTML, CSS, Adobe Creative Suite in the context of building and deployment of email campaigns.
• Experience in implementing and recommending testing initiatives, including A/B and multi-iterative testing.
• Experience in the interpretation of analytics to optimize performance.
• Experience in MS Office applications and ing tools.
• Excellent verbal and written communication skills.
• Self-motivated, entrepreneurial spirit with strong attention to detail and highly organized.
• Track record in testing and data-driven decision making.
• Demonstrated ability to prioritize and manage multiple projects in a fast-paced environment.

Employees within ASI’s commuting distance are required to work onsite on Wednesdays, but requests for full remote will be considered.
ASI offers a comprehensive benefits package including: medical, dental, vision, 401(k) with company match, paid holidays, paid time off (PTO) and much more. Visit our company career web site at www.asicareers.com. Take this opportunity to join our successful team! Apply today! EOE m/f/d/v. ASI is an equal opportunity employer, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or Veteran status. Diversity makes us better. Check out ASI’s Diversity and Inclusion Blog Posts.Important note: Employees who are not fully vaccinated for Covid-19 and who are enrolled in the ASI health plan will be subject to a $100 per pay surcharge. Vaccinated employees are not subjected to the surcharge.Job Type: Full-time