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Title: Outbound Marketing Specialist
Keywords: Sales, Account Manager, Cold Calling, Appointment Setting, Prospecting, Marketing
Position reports to: Director of Business Development
Job Purpose Summary: Aspire to be an expert by training and learning how to execute APIC Solutions Business Development strategies to develop customer relationships across all divisions and services. Generate relationships that result in leads for our Business Development team to qualify and pursue. Outreach directly to prospects and existing customers using a cross section of phone, email marketing, social media marketing and in person cold calling. Maintain and update CRM (client relationship management) tool as needed to set up new accounts, maintain prospect lists, and be accountable for documenting activity with prospects and customers. APIC Solutions is looking for a driven, fearless and passionate Individual to focus on developing relationships and identifying opportunities. Extensive Travel (windshield) time within the states of New Mexico, Arizona, Texas, and Colorado with up to 6 overnights per month.
Key Responsibilities and Accountabilities:
- Training and Learning
- Read all Company BD books (Extreme Ownership, Challenger, SPIN Selling, Cold Calling)
- Train on all Low Voltage Specialty Systems and Electrical Offerings of APIC Solutions
- Become certified on preferred Manufacturers (WestCom, Avigilon, etc.)
- Assist in physically and telephonically “cold calling” prospective accounts
- Outbound Call and Marketing Initiatives
- Physically, telephonically and electronically “cold call” prospective accounts
- Schedule between 8-12 appointments weekly for the APIC Solutions MDEs and AMs
- Utilize APIC’s CRM, by adding contacts and company details along with recording tasks, appointments and other account management details
- Complete and submit quote requests and other project documents
- Create and maintain “Leads” within CRM and follow the APIC Solutions proposal process
- Work with APIC Solutions Account Managers to qualify and strategically approach opportunities
- Assist APIC Solutions Account Managers in developing proposals and presentations
- Participate in weekly business development meetings that utilize a team approach to managing prospects and key accounts within your verticals
- Support APIC Solutions marketing initiatives and participate in discussions on how to better communicate our offering to prospects
- Pursue training and personal development
- Be a team member and represent all three divisions of APIC Solutions, work hard and enjoy your work with pride.
Requirements:
To perform this job successfully, an individual must be able to complete all areas outlined for this position in a satisfactory manner. Listed below are requirements representative of the knowledge, skills, and/or abilities necessary to meet the minimum job responsibilities. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
- Minimum 3 years of Experience and/or knowledge of setting appointments and developing leads
- Must have reliable transportation, a valid driver’s license and vehicle liability insurance
- Understanding of the sales process and customer relationship management
- Proficiency with Microsoft Office
- Ability to understand customer requirements, discern the best solution for achieving client goals, while satisfying customer requirements
- Maintain a well-groomed, professional appearance appropriate for the position
- Must be detail oriented and have multitasking abilities
Desired Key Qualities:
- Ability to schedule appointments and build relationships
- Ability to demonstrate software and conduct online meetings
- Marketing Skills in Social Media, Presentations, Brand Management
- Highly skilled at Cold Calling
- Outside business-to-business sales experience is highly preferred, but not required
- Strong interpersonal & time management skills
- Must be creative and able to offer suggestions in how to achieve desired results
- Must be a team player, self-motivated, and career oriented, with a desire to contribute to the growth of the company
- Maintain an awareness of business related trends in the industry
- A 4-year college degree preferred, but not require
- Graduate of UNM Sales Program
This position is a salaried and commission driven. Compensation includes salary/commission, comprehensive benefits package including health Insurance, and company 401K savings. Excellent earning potential!
APIC Solutions Philosophy: We are a customer focused organization that believes in a team approach in order to develop multi-level relationships with our prospects and customers. We are seeking a team player who is willing to strategize with and include their teammates. We are looking to develop and work with an individual who is willing to get in front of as many prospects as possible and put in the time and dedication to support our customers and our team.
APIC Solutions Inc. is an Equal Opportunity employer. APIC Solutions provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- EAP
- Tuition reimbursement
