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Initiate, develop, lead and manage marketing strategies, positioning, initiatives and programs in support of company objectives.
Develop marketing strategies for specific customer segments (brokers, clients, consumers, providers), working with partners such as sales and product development. Measure results of marketing plans, including return on investment
Identify segment expectations, needs, behaviors, and attitudes through primary and secondary research
Develop and manage marketing and advertising campaigns, including working with internal creative team and external agencies. Campaigns include a range of tactics such as digital advertising, print advertising, direct mail, and email campaigns
Collaborate with communications managers to ensure positioning and promotion are aligned and effective
Partner with business areas to execute and gain adoption of programs in the field and at the account-specific level
Serve as a central resource for all brand-related information and coordinate with business partners in creating and deploying brand-building programs. Educate business partners on brand-related issues and opportunities
Establish short- and long-term goals, competitive positions, and strategies for market segment
Develop and deploy programs to maximize the distribution channels to market, increase business opportunities, and increase retention of current business in the market segment
Identify segment expectations, behaviors, and attitudes and use this understanding to develop initiatives that ensure that the customer’s experience delivers on the VSP brand
Identify segment trends and opportunities to understand the changing marketplace and ensure that the needs and priorities of the segments are consistently taken into consideration in order to keep VSP competitive
Identify strategies, develop plans and lead initiatives that meet the needs of the market segment. Set direction for project teams and influence stakeholders to ensure products, services, and marketing programs meet the needs of this segment
Establish goals and set targets to measure success of programs for the market segment
Working with communication managers, identify and direct what needs to be communicated in the market segment, based on research, competitive positioning, and value propositions, and delivered through marketing plans
Partner with business areas to execute and gain adoption of programs in the field and at the account-specific level
Job Specifications
Typically has the following skills or abilities:
Bachelor’s degree in Marketing, Business or related field or equivalent experience
4+ years marketing, preferably customer-focused experience with specific market segment
4+ years demonstrated experience with program management and leadership skills including the ability to recommend strategic direction and influence change
4+ years advanced understanding of marketing concepts, theories and practices
Proven ability to problem solve, manage multiple projects simultaneously, plan strategically and adapt to frequent change
Proven analytical and problem-solving skills
Proven advanced presentation skills
Excellent written and verbal communication skills
Skill to effectively use a variety of communication mediums and customize content for targeted audiences
Ability to travel occasionally
#LI-REMOTE
#LI-VISIONCARE
Compensation range for the role is listed below. Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. As a part of the compensation package, this role may include eligible bonuses, equity and commissions. For more information regarding VSP Vision benefits, please
click here
.
Salary Range:
58000
100500
VSP Vision is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, gender identity, sexual orientation, disability or protected veteran status. We maintain a drug-free workplace and perform pre-employment substance abuse testing.
