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Full Job Description
Work with a nationally ranked CPA and advisory firm that is passionate for what’s next. Aprio has 15 U.S. office locations, one in the Philippines and more than 1,500 team members that speak 35+ languages across the globe. By bringing together proven expertise, deep understanding, and strategic foresight for fast-growing industries, Aprio ensures clients are prepared for wherever life or business may take them. Discover a top-rated culture, vast growth opportunities and your next big career move with Aprio.
Join Aprio’s Growth team and you will help clients maximize their opportunities. Aprio, LLP is a progressive, fast-growing firm looking for a Digital Marketing & Web Specialist to join their dynamic team for its Atlanta headquarters. If you thrive in a fast-faced, future-focused culture that embraces innovation, then you could be a strong candidate.
The Digital Marketing & Web Specialist will work closely with the Director, Digital Marketing to design and activate the firm-wide digital marketing strategy. The position will design, develop, and implement effective digital marketing strategies that drive traffic, engagement, and conversions via the firm’s digital marketing assets and web properties. Additionally, the role involves monitoring website traffic, user behavior, and other metrics to identify areas for improvement and develop strategies to optimize website performance.
Position Responsibilities:
- Website maintenance: Regularly updating and maintaining the website’s content, including images, text, and multimedia.
- Design and development: Working with a web design team to ensure that the website is visually appealing and user-friendly, and ensuring that it meets industry best practices for website design and development.
- Web and digital optimization: Conducting website performance analyses and identifying opportunities to improve website speed, functionality, and user experience.
- User engagement: Creating and implementing strategies to increase user engagement with the website, such as developing new content and optimizing user flows.
- Content management: Managing and organizing website content to ensure that it is well-structured and easy to find, and creating new content as needed.
- Search engine optimization (SEO): Developing and implementing SEO strategies to improve the website’s visibility and ranking on search engines.
- Website analytics: Analyzing website traffic and user behavior to identify areas for improvement and monitor the effectiveness of website strategies.
- Data collection and analysis: Collecting data on website performance using tools such as Google Analytics, and analyzing this data to identify trends, patterns, and areas for improvement.
- Reporting: Creating and presenting reports on website performance to stakeholders, and providing recommendations for improvements based on data analysis.
- Collaboration: Working closely with other members of the production / in-house agency and digital marketing team, such as designers and developers, to implement website optimization strategies.
Qualifications:
- Education: A bachelor’s degree in marketing, business, communications, or a related field is typically required for this role.
- Digital Marketing Skills: expertise in various digital marketing channels and tools, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing.
- Web Design and Development: knowledge and experience in web design (Wordpress) and development, including coding languages such as HTML, CSS, and JavaScript, as well as website builders and content management systems (CMS).
- Analytical Skills: ability to analyze data and use analytics tools to measure the effectiveness of your digital marketing campaigns and make data-driven decisions to optimize the firm-wide digital strategy.
- Creativity: creative mindset and experience developing engaging and relevant content for digital marketing campaigns.
- Communication Skills: effective communicator and proactive collaborator
- Project Management Skills: ability to manage multiple projects and priorities effectively, ensuring that campaigns are executed on time, on budget, and meet business objectives.
- Continuous Learning: You should be up-to-date with the latest trends, best practices, and emerging technologies in digital marketing and web design and development, as this industry is constantly evolving.
- Strong interpersonal skills and the ability to build and maintain relationships with key stakeholders, including the ability to be flexible, positive and well organized to thrive in a fast-paced, high-growth environment with exciting opportunities.
The salary range for this opportunity is stated above. As such, an actual salary may fall closer to one or the other end of the range, and in certain circumstances, may wind up being outside of the listed salary range.
Why work for Aprio:
Whether you are just starting out, looking to advance into management or searching for your next leadership role, Aprio offers an opportunity to grow with a future-focused, innovative firm.
Perks/Benefits we offer for full time team members:
- Medical, Dental, and Vision Insurance on the first day of employment
- Flexible Spending Account and Dependent Care Account
- 401k with Profit Sharing
- 9+ holidays and discretionary time off structure
- Parental Leave – coverage for both primary and secondary caregivers
- Tuition Assistance Program and CPA support program with cash incentive upon completion
- Discretionary incentive compensation based on firm, group and individual performance
- Incentive compensation related to origination of new client sales
- Top rated wellness program
- Flexible working environment including remote and hybrid options
What’s in it for you:
- Working with an industry leader: Be part of a high-growth firm that is passionate for what’s next.
- An awesome culture: Thirty-one fundamental behaviors guide our culture every day ensuring we always deliver an exceptional team-member and client experience. We call it the Aprio Way. This shared mindset creates lasting relationships between team members and with clients.
- A great team: Work with a high-energy, passionate, caring and ambitious team of professionals in a collaborative culture.
- Entrepreneurship: Have the freedom to innovate and bring your ideas to help us grow to become the CPA firm of choice nationally.
- Growth opportunities: Grow professionally in an environment that fosters continuous learning and advancement.
- Competitive compensation: You will be rewarded with competitive compensation, industry-leading benefits and a flexible work environment to enjoy work/life balance.
EQUAL OPPORTUNITY EMPLOYER
Aprio is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race; color; religion; national origin; sex; pregnancy; sexual orientation; gender identity and/or expression; age; disability; genetic information, citizenship status; military service obligations or any other category protected by applicable federal, state, or local law.