Association Member Benefits Advisor Hiring for Digital Marketing Specialist at Urbandale, IA Full Time

The role of Digital Marketing Specialist will support the Marketing Director and Digital Agency Execs, helping to implement their strategies and ensure projects stay on track, including websites, email marketing, online advertising, social media, and more. This job provides an opportunity to be a leader but also requires you to roll up your sleeves: this is a “doer” position. This position reports to both the Marketing Director and Digital Agency Execs, who will be collaborating on digital marketing strategies and campaigns.

Responsibilities include:

• Coordinating the implementation of strategic plans
• Assembling both internal and external resources needed for projects and campaigns
• Managing timelines to ensure deadlines are met
• Establishing monthly online advertising budget allocation and projections in collaboration with Marketing Director and Agency Execs
• Monitoring traffic and conversions on e-commerce and association websites and identifying issues and opportunities using Google Analytics, Google Console, and other tools.
• Studying analytics from digital campaigns, reporting on them to Marketing Director and Agency Execs, and recommending necessary actions.
• Monitoring the volume of inbound calls to the contact center from digital marketing and informing Agency Execs when calls are low or high so that adjustments can be made.
• Managing data exports for digital campaigns, pulling lists from the Main Database, providing to the team for use in online campaigns, and uploading to advertising platforms.
• Managing abandoned cart data and providing them to the Contact Center for outbound calling.
• Fielding day-to-day requests from internal clients, confirming whether or not they are a priority and/or have an established budget, and if so, requesting Agency to move forward
• Attending internal and client meetings and/or video conference calls as needed
• Preparing agendas for meetings
• Preparing reports and slides for Monthly Business Review, to be presented by Marketing Director
• Editing and proofreading for accuracy, especially policy information

Requirements:

• BA/BS in Business, Marketing, Computer Science, Information Technology or similar
• 3+ years as a digital marketing professional for an agency or corporation
• Google Analytics Certification a plus
• Insurance industry experience a plus
• A strong sense of responsibility
• A keen eye for detail
• Ability to work both autonomously and in a team setting
• Proven organization skills
• Ability to juggle many projects simultaneously
• Solid written and verbal skills
• People skills
• Personal drive and results orientation

Compensation includes:

• Competitive salary
• Medical and other insurance benefits
• 401(k)
• Annual target bonus
• Paid vacation, holidays, and Personal Time Off
• A fast-paced work environment

AMBA is an equal opportunity employer committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. We value diversity and the skills, knowledge and experience that difference brings to our culture, attracting top talent with shared values and forming the foundation for a great place to work.