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Full Job Description
Summary of Responsibilities
The property marketing specialist supports our Avenue5 properties through processes, projects, communication, and initiatives within the property marketing department. This individual will support and monitor various digital, creative, reputation, and social media tools and programs that lead to continued success for Avenue5 operators, clients, and properties. The property marketing specialist will help support the roll out and adoption of key marketing programs while helping to organize projects that ensure strong ROI for properties’ overall marketing efforts.
Primary Responsibilities and Objectives
- Complete ADA websites for all property websites, on a quarterly basis, and analyze areas for continued improvement
- Assist with getting leasing workflows implemented for every property, while identifying ways for improvement
- Management of various audits on a quarterly basis
- Facilitate administrator duties for the marketing help desk ticket system
- Assist in the management of Avenue5 property’s lead conversion efforts
- Create social media reporting and audits that allow for portfolio analysis and recommendations
- Facilitate the setup and ongoing maintenance of AI-powered leasing tools and website chatbots
- Responsible for completing SEO audits for all property websites on a quarterly basis
- Organize day-to-day workflow functions and set up organizational processes and systems
- Manage the property transition information-gathering process, including liaising with internal groups to collect and organize materials
- Provide project administration and tracking support, including marketing help desk support
- Provide ongoing support, training, and resources to Avenue5 properties and associates
- Performs other duties as assigned
Education and Experience
- Associate or bachelor’s degree required, with a concentration in marketing, advertising, multimedia
communications, English, or graphic design preferred.
- One to two years of property management experience preferred
- One to two years of experience in direct real estate multifamily marketing within the property management industry is a plus
- One to two years of reporting or analyzing data experience is a plus
- One to two years of experience in Google Drive, Google +, Google Analytics, and Google AdWords is a plus
- One to two years of experience in ILS’, Craigslist, SEO, SEM, and digital data aggregators is a plus
- One to two years of experience in Yardi Voyager Marketing module, Real Page, or other equivalent system is a plus
Skills and Requirements
- Proven record of delivering projects and assignments at or beyond expectations, and on deadline
- Flexible and adaptable, with a strong ability to pivot quickly when the need arises
- Able to manage numerous projects at the same time in demanding environment, while retaining accuracy and attention to detail
- Intermediate to advanced level knowledge with Microsoft Office Suite including Outlook, Word, PowerPoint, and Excel
- Passionate about using technology to create efficiencies and generate ROI
- Ability to work independently and prioritize effectively in a demanding environment
- Excellent written and verbal communication skills
- Exceptional conceptual and creative and critical thinking skills
- Strong understanding of property management industry trends, issues, and emerging technology
- Excellent customer service and interpersonal skills
- Positive demeanor, voracious appetite to learn new concepts, and excellent professional judgement
- Required to complete and successfully pass the Avenue5 Fair Housing and Preventing Discrimination and Harassment training and other courses, if assigned
Scheduling
- Required to maintain a regular schedule which may require working outside business hours, weekends, and non-traditional holidays
Environment
- Exposure to environment typically found in an office building
Physical Requirements
Avenue5 will make reasonable accommodations to enable individuals with disabilities to perform the essential functions. These functions include, but are not limited to:
- Ability to lift, push and pull up to 25 pounds
- Hearing and visual ability to observe and detect signs of emergency required
- Must be able to sit, stand, reach, bend, and stoop for extended periods of time.
- Talking and expressing or exchanging ideas by means of the spoken word. Those activities in which they must convey detailed or important spoken instructions to other workers accurately, loudly, or quickly.
- Perceiving the nature of sounds at normal speaking levels with or without correction.
- Ability to receive detailed information through oral communication, and to make the discriminations in sound
- Visual requirements including color, depth perception, and field vision
- Ability to compare, copy, coordinate, synthesize, negotiate, communicate, and instruct
- Ability to tolerate stressful situations
- Ability to work under minimal to moderate supervision
This job description is not an all-inclusive list of functions and tasks. Over the length of employment these functions and tasks may change.
Diversity
Diversity creates a healthier atmosphere: Avenue5 is an Equal Employment Opportunity/Affirmative Action employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.
